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Customer Relationship Management - Midmarket
Microsoft Dynamics 365 Sales (CRM) Professional vs Salesforce Sales Cloud Professional
Compare Microsoft Dynamics 365 Sales (CRM) Professional and Salesforce Sales Cloud Professional using real user data focused on features, satisfaction, business value, and the vendor relationship.
What is Customer Relationship Management - Midmarket (CRM) Software?
Customer Relationship Management (CRM) software enables an organization to manage the complete customer lifecycle and capture, integrate and analyze data across all customer touchpoints. The best CRM software suites allow organizations to increase customer loyalty, improve marketing effectiveness and sales productivity. A successful CRM strategy starts with well-defined business objectives. It also includes detailed functionality requirements, a sound methodology for provider due diligence and selection, and a solid end-user training and support program. Choosing a software provider with a track record of strong customer relationships will improve your chances of CRM success.
Common Features
Collaboration | Mobile | Analytics and Reporting | Sales Management | Marketing Management | Customer Service Management | Quote Contract and Proposal | Account and Contact Management | Telephony and Call Center Management | Activity and Workflow Management | Lead Management
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Emotional Footprint
How to Read
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The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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