Top SAP Customer Data Platform Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.
Common Features
CRM Integration | Data Aggregation | Dashboards, Analytics and Reporting | Data Security | Data Enrichment | Behavioral Triggers | Omnichannel Integration | Real Time Capabilities
7.8
Composite
Score
+88
Emotional
Footprint
10
Reviews
Best Alternatives and Competitors to SAP Customer Data Platform
Compare how SAP Customer Data Platform stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Salesforce.com Inc
Salesforce CDP
8.6
Composite
Score
+96
Emotional
Footprint
36
Reviews
Reviews Say
Compared to SAP Customer Data Platform, Salesforce CDP is:
More Caring
More Efficient
More Inspiring
Worse at Support
Worse at Training
Harder to Use
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Twilio
Segment
7.9
Composite
Score
+95
Emotional
Footprint
25
Reviews
Reviews Say
Compared to SAP Customer Data Platform, Segment is:
More Caring
More Efficient
Worse at Training
Worse at Support
Harder to Customize
Harder to Use
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Openprise
Openprise RevOps Automation
7.9
Composite
Score
+99
Emotional
Footprint
13
Reviews
Reviews Say
Compared to SAP Customer Data Platform, Openprise RevOps Automation is:
More Caring
More Transparent
More Inspiring
More Innovative
More Efficient
Harder to Use
Openprise RevOps Automation offers a simple way to achieve the highest data quality across your marketing, sales, and RevOps processes with the Openprise RevOps Data Automation (RDA) Cloud. Openprise solves the problem that Big Data created: too much data, too many silos. Our no-code data orchestration and process automation cloud enables even non-programmers to create meaningful connections that drive efficient growth.
Tealium
Tealium AudienceStream CDP
7.9
Composite
Score
+92
Emotional
Footprint
24
Reviews
Reviews Say
Compared to SAP Customer Data Platform, Tealium AudienceStream CDP is:
More Caring
More Inspiring
More Reliable
Better at Integrating
Harder to Use
Worse at Training
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
Klaviyo
Klaviyo
7.8
Composite
Score
+90
Emotional
Footprint
12
Reviews
Reviews Say
Compared to SAP Customer Data Platform, Klaviyo is:
More Caring
More Transparent
More Innovative
Less Efficient
Worse at Support
Harder to Customize
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Hightouch
Hightouch Customer Studio
7.8
Composite
Score
+87
Emotional
Footprint
13
Reviews
Reviews Say
Compared to SAP Customer Data Platform, Hightouch Customer Studio is:
More Caring
More Reliable
Easier to Implement
Less Inspiring
Less Efficient
Less Respectful
Hightouch is a Composable Customer Data Platform that empowers marketing and data teams to collect behavioral events, resolve Customer 360 profiles, build audiences, sync data to 200+ destinations, and analyze the results of marketing campaigns— all from the cloud data warehouse. Hightouch enables anyone to personalize customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.
SALESmanago
SALESmanago
7.8
Composite
Score
+94
Emotional
Footprint
15
Reviews
Reviews Say
Compared to SAP Customer Data Platform, SALESmanago is:
More Caring
More Transparent
Easier to Customize
Less Efficient
Worse at Training
Worse at Support
SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful. SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.
zeotap GmbH
Zeotap CDP
7.6
Composite
Score
+95
Emotional
Footprint
16
Reviews
Reviews Say
Compared to SAP Customer Data Platform, Zeotap CDP is:
More Transparent
More Inspiring
More Innovative
Worse at Training
Harder to Implement
Worse at Support
Zeotap is an easy, secure and impactful Customer Data Platform (CDP) that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookie-less future, all while putting consumer privacy and compliance front-and-centre. It enables brands of all sizes to deliver personalised experiences for consumers that drive improved commercial outcomes across marketing, sales, and service.
Optimizely, Inc.
Optimizely Data Platform
7.5
Composite
Score
+80
Emotional
Footprint
20
Reviews
Reviews Say
Compared to SAP Customer Data Platform, Optimizely Data Platform is:
Less Transparent
Less Respectful
Less Inspiring
Less Efficient
Worse at Training
Worse at Support
Align your entire brand around the customer experience and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution. Grow revenue with data-driven marketing using Optimizely Data Platform.
Planhat
Planhat
7.3
Composite
Score
+77
Emotional
Footprint
15
Reviews
Reviews Say
Compared to SAP Customer Data Platform, Planhat is:
Less Respectful
Less Innovative
Worse at Training
Harder to Use
Harder to Implement
Less Transparent
Planhat is a customer platform with a comprehensive, extensible data foundation. Powered by a series of flexible, horizontally-built modules, it combines UI elegance with best-in-class performance. We've always planned on becoming the CRM you run your entire business on. To achieve this, we haven't created a suite of specialized tools out of point solutions like hardcoded filters. Instead, we've built a distinct set of generic, interoperable building blocks that can be combined and recombined to meet specialized use cases.
Dun & Bradstreet Inc
D&B Rev.Up ABX
7.3
Composite
Score
+87
Emotional
Footprint
20
Reviews
Reviews Say
Compared to SAP Customer Data Platform, D&B Rev.Up ABX is:
Harder to Use
Worse at Support
Less Innovative
Less Reliable
Worse at Training
Harder to Customize
Target the right buyers and personalize engagement across channels with account-based experiences at scale. D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.
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