Customer Data Platform
Top SAP Customer Data Platform Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.

7.8

Composite
Score

+88

Emotional
Footprint

10

Reviews

Best Alternatives and Competitors to SAP Customer Data Platform

Compare how SAP Customer Data Platform stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Salesforce.com Inc

Salesforce CDP

8.6

Composite
Score

+96

Emotional
Footprint

36

Reviews

Reviews Say

Compared to SAP Customer Data Platform, Salesforce CDP is:

More Caring

More Efficient

More Inspiring

Worse at Support

Worse at Training

Harder to Use

Twilio

Segment

7.9

Composite
Score

+95

Emotional
Footprint

25

Reviews

Reviews Say

Compared to SAP Customer Data Platform, Segment is:

More Caring

More Efficient

Worse at Training

Worse at Support

Harder to Customize

Harder to Use

Openprise

Openprise RevOps Automation

7.9

Composite
Score

+99

Emotional
Footprint

13

Reviews

Reviews Say

Compared to SAP Customer Data Platform, Openprise RevOps Automation is:

More Caring

More Transparent

More Inspiring

More Innovative

More Efficient

Harder to Use

Tealium

Tealium AudienceStream CDP

7.9

Composite
Score

+92

Emotional
Footprint

24

Reviews

Reviews Say

Compared to SAP Customer Data Platform, Tealium AudienceStream CDP is:

More Caring

More Inspiring

More Reliable

Better at Integrating

Harder to Use

Worse at Training

Klaviyo

Klaviyo

7.8

Composite
Score

+90

Emotional
Footprint

12

Reviews

Reviews Say

Compared to SAP Customer Data Platform, Klaviyo is:

More Caring

More Transparent

More Innovative

Less Efficient

Worse at Support

Harder to Customize

Hightouch

Hightouch Customer Studio

7.8

Composite
Score

+87

Emotional
Footprint

13

Reviews

Reviews Say

Compared to SAP Customer Data Platform, Hightouch Customer Studio is:

More Caring

More Reliable

Easier to Implement

Less Inspiring

Less Efficient

Less Respectful

SALESmanago

SALESmanago

7.8

Composite
Score

+94

Emotional
Footprint

15

Reviews

Reviews Say

Compared to SAP Customer Data Platform, SALESmanago is:

More Caring

More Transparent

Easier to Customize

Less Efficient

Worse at Training

Worse at Support

zeotap GmbH

Zeotap CDP

7.6

Composite
Score

+95

Emotional
Footprint

16

Reviews

Reviews Say

Compared to SAP Customer Data Platform, Zeotap CDP is:

More Transparent

More Inspiring

More Innovative

Worse at Training

Harder to Implement

Worse at Support

Optimizely, Inc.

Optimizely Data Platform

7.5

Composite
Score

+80

Emotional
Footprint

20

Reviews

Reviews Say

Compared to SAP Customer Data Platform, Optimizely Data Platform is:

Less Transparent

Less Respectful

Less Inspiring

Less Efficient

Worse at Training

Worse at Support

Planhat

Planhat

7.3

Composite
Score

+77

Emotional
Footprint

15

Reviews

Reviews Say

Compared to SAP Customer Data Platform, Planhat is:

Less Respectful

Less Innovative

Worse at Training

Harder to Use

Harder to Implement

Less Transparent

Dun & Bradstreet Inc

D&B Rev.Up ABX

7.3

Composite
Score

+87

Emotional
Footprint

20

Reviews

Reviews Say

Compared to SAP Customer Data Platform, D&B Rev.Up ABX is:

Harder to Use

Worse at Support

Less Innovative

Less Reliable

Worse at Training

Harder to Customize

Most Popular SAP Customer Data Platform Comparisons