Customer Data Platform
Top Salesforce CDP Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

8.6

Composite
Score

+96

Emotional
Footprint

36

Reviews

Best Alternatives and Competitors to Salesforce CDP

Compare how Salesforce CDP stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Twilio

Segment

7.9

Composite
Score

+95

Emotional
Footprint

25

Reviews

Reviews Say

Compared to Salesforce CDP, Segment is:

More Caring

Harder to Customize

Worse at Training

Worse at Integrating

Worse at Support

Less Innovative

Openprise

Openprise RevOps Automation

7.9

Composite
Score

+99

Emotional
Footprint

13

Reviews

Reviews Say

Compared to Salesforce CDP, Openprise RevOps Automation is:

More Transparent

More Caring

Better at Training

More Reliable

More Inspiring

Harder to Use

Tealium

Tealium AudienceStream CDP

7.9

Composite
Score

+92

Emotional
Footprint

24

Reviews

Reviews Say

Compared to Salesforce CDP, Tealium AudienceStream CDP is:

Better at Support

More Inspiring

Better at Training

Less Efficient

Harder to Customize

Less Innovative

Klaviyo

Klaviyo

7.8

Composite
Score

+90

Emotional
Footprint

12

Reviews

Reviews Say

Compared to Salesforce CDP, Klaviyo is:

More Transparent

More Innovative

Less Efficient

Harder to Customize

Worse at Integrating

Less Inspiring

Hightouch

Hightouch Customer Studio

7.8

Composite
Score

+87

Emotional
Footprint

13

Reviews

Reviews Say

Compared to Salesforce CDP, Hightouch Customer Studio is:

Better at Support

Easier to Implement

Less Efficient

Less Inspiring

Less Respectful

Harder to Customize

SALESmanago

SALESmanago

7.8

Composite
Score

+94

Emotional
Footprint

15

Reviews

Reviews Say

Compared to Salesforce CDP, SALESmanago is:

More Transparent

More Caring

Easier to Customize

Less Efficient

Less Inspiring

Worse at Training

SAP

SAP Customer Data Platform

7.8

Composite
Score

+88

Emotional
Footprint

10

Reviews

Reviews Say

Compared to Salesforce CDP, SAP Customer Data Platform is:

Better at Support

Better at Training

Easier to Use

Less Caring

Less Efficient

Less Inspiring

zeotap GmbH

Zeotap CDP

7.6

Composite
Score

+95

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Salesforce CDP, Zeotap CDP is:

More Transparent

Better at Support

Harder to Customize

Less Efficient

Less Caring

Worse at Training

Planhat

Planhat

7.3

Composite
Score

+77

Emotional
Footprint

15

Reviews

Reviews Say

Compared to Salesforce CDP, Planhat is:

Less Respectful

Less Innovative

Less Efficient

Less Inspiring

Worse at Training

Harder to Use

Dun & Bradstreet Inc

D&B Rev.Up ABX

7.3

Composite
Score

+87

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Salesforce CDP, D&B Rev.Up ABX is:

Less Innovative

Less Reliable

Harder to Customize

Worse at Integrating

Harder to Use

Less Inspiring

Most Popular Salesforce CDP Comparisons