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Customer Data Platform
Hightouch Customer Studio vs Segment
Compare Hightouch Customer Studio and Segment using real user data focused on features, satisfaction, business value, and the vendor relationship.
What is Customer Data Platform (CDP) Software?
Customer Data Platforms (CDP) centralize your customer information into one single location. Not only will a CDP aggregate your customer data, it will also clean it up, enrich it, and ensure it is up to date in real time.
Common Features
CRM Integration | Data Aggregation | Dashboards, Analytics and Reporting | Data Security | Data Enrichment | Behavioral Triggers | Omnichannel Integration | Real Time Capabilities
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Emotional Footprint
How to Read
Positive
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The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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