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Ad Tech
Amazon DSP vs Google Ad Manager
Compare Amazon DSP and Google Ad Manager using real user data focused on features, satisfaction, business value, and the vendor relationship.
What is Ad Tech Software?
AdTech vendors allow organizations to serve relevant, targeted advertisements across a wide range of endpoints and channels. AdTech vendors include those in the Demand-Side Platform, Supply-Side Platform and Display Market Platform sub-categories.
Common Features
Audience Identification | Audience Segmentation | Advertisement Content Curation | Advertisement Placement | Advertisement Reporting | Role-Based Access Controls | MarTech Ecosystem integration | Demand-Side Capabilities | Supply-Side Capabilities | Data Management Platform Capabilities | Media Planning | Ad Serving | Walled Garden Placement | Traditional Media Placement | Dynamic Creative Optimization | Asset Classification | Video Rendering | Ad Verification | Financial Accounting
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Emotional Footprint
How to Read
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The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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