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Account-Based Marketing
Adobe Marketo Engage vs Demandbase One
Compare Adobe Marketo Engage and Demandbase One using real user data focused on features, satisfaction, business value, and the vendor relationship.
What is Account-Based Marketing (ABM) Software?
Account-Based Marketing (ABM) platforms enable marketers to align sales and target accounts with customized marketing programs. ABM engages accounts and buyers with marketing and sales support through web personalizations, targeted advertising and account-based email campaigns and provides key insights into buyer intent, engagement and account planning.
Common Features
Unified Sales and Marketing Funnel | Multichannel Campaign Management | Account-Based Advertising | Personalization/Audience Targeting | Account Analytics & Measurement | Customer Journey Modelling | Team Alerts | Artificial Intelligence / Machine Learning
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Emotional Footprint
How to Read
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The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
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