Emotional Footprint Awards 2022
Social Media Management - Midmarket
SoftwareReviews names Publer, Brand24, MavSocial, and eclincher as Social Media Management - Midmarket Emotional Footprint Award Winners.
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Social Media Management - Midmarket
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Brand24
Brand24
Discover what people are saying online about your brand - as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.
9.3
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Publer
Publer
Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Twitter, LinkedIn and Google My Business from the same spot.
9.3
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
eClincher Inc.
eclincher
eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!
9.2
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
MavSocial
MavSocial
MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies
9.2
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Other Evaluated Vendors
Zoho
Zoho Social
Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.
9.0
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Sprout Social
Sprout SMB
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
HootSuite
Hootsuite Social Media Management SMB
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
8.2
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Act-on Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
8.1
CX Score
CX
Score
+79
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Loomly
Loomly
From SMEs to large corporations, agencies and non-profits, teams of all sizes need to embrace the processes, workflows and tools that foster Brand Success.
7.5
CX Score
CX
Score
+75
Net Emotional Footprint
Net Emotional
Footprint
76
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
