Marketing Management

June 18, 2019 Adobe Partners With Software AG to Help Companies Better Stitch Together Customer Data

Adobe is a pillar within the marketing orchestration and customer experience management space. By partnering with enterprise integration vendor Software AG, the pair hope to help their customers make better use of their data to drive actionable marketing insights.

April 09, 2019 Magento in Motion: Adobe Officially Repositions Magento as Adobe Commerce Cloud at Summit 2019

Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted strong integrations with Adobe Analytics, Adobe Marketing Cloud, and Adobe Advertising Cloud.

April 09, 2019 Adobe Deepens Ties With Microsoft and LinkedIn to Enhance Account-Based Experiences

Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide insights and recommend account actions for B2B sales use cases.

March 27, 2019 Virtru DLP Ascends the FedRAMP

On March 6, 2019 Virtru, a data loss prevention (DLP) vendor specializing in encryption, was awarded Federal Risk and Authorization Management (FedRAMP) approval – the barrier to entry for use by governmental organizations.

March 20, 2019 Adobe Charges Ahead on Driving Compelling Personalization Using AI

Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will further augment its capabilities for creating strong customer experiences.