What is Yahoo! Ad Tech?
The Yahoo DSP gives you all benefits of a walled garden, with the neutrality and transparency of an independent DSP.
Company Details
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Get AssistanceYahoo! Ad Tech Ratings
Real user data aggregated to summarize the product performance and customer experience.
82 Likeliness to Recommend
100 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Yahoo! Ad Tech?
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Supply-Side Capabilities
Role-Based Access Controls
Advertisement Reporting
Data Management Platform Capabilities
Demand-Side Capabilities
Advertisement Placement
Audience Identification
MarTech Ecosystem integration
Audience Segmentation
Advertisement Content Curation
Vendor Capability Ratings
Availability and Quality of Training
Business Value Created
Ease of Customization
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Yahoo! Ad Tech Reviews
Alyson B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
A Mixed Bag of Features.
Likeliness to Recommend
What differentiates Yahoo! Ad Tech from other similar products?
Yahoo! differentiates itself with its integrated search engine, providing users with a seamless transition from browsing the web to conducting searches. This integration sets it apart from platforms that primarily focus on one aspect of online services.
What is your favorite aspect of this product?
Yahoo! has been a staple in the online community for decades, offering a reliable and consistent user experience. The familiarity of its interface makes it comfortable for long-time users and easy for newcomers to navigate.
What do you dislike most about this product?
Despite its reliability, Yahoo! has struggled to keep up with modern design trends. The interface feels somewhat outdated compared to sleeker, more contemporary alternatives, which might be a turnoff for users looking for a fresh and modern experience.
What recommendations would you give to someone considering this product?
A Nostalgic Haven for Information: Yahoo! remains a nostalgic platform that has stood the test of time, offering a reliable source for diverse content and services. Despite its outdated design, its reliability and familiar interface make it a go-to for users seeking a classic online experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Glenn C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2023
Easy to use, limited reach
Likeliness to Recommend
What differentiates Yahoo! Ad Tech from other similar products?
Only yahoo channel that I am aware of
What is your favorite aspect of this product?
It doesnt cost a lot
What do you dislike most about this product?
limited reach with ads
What recommendations would you give to someone considering this product?
only use it if other channels are not performing
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Fair
Cons
- Security Frustrates
Priyanka P.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Initial Implementation
Submitted May 2023
User friendly, recommended, satisfying features,
Likeliness to Recommend
What differentiates Yahoo! Ad Tech from other similar products?
Unique, user friendly,
What is your favorite aspect of this product?
All in one stop
What recommendations would you give to someone considering this product?
Most recommendable
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing