Act-On
8.2 / 10

What is Act-On?

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

Company Details


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Awards & Recognition

Act-On won the following awards in the Social Media Management - Midmarket category

Act-On Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Act-On.

82 Likeliness to Recommend

94 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Act-On?

7% Negative
11% Neutral
82% Positive

Pros

  • Acts with Integrity
  • Effective Service
  • Respectful
  • Transparent

Feature Ratings

Average 76

Social Moderation and Workflow Management

80

Campaign Execution

80

Dashboards and Visualization

80

Social Post Archival

78

Social Response Management

78

Social Media Channel Integration Outbound

78

Social Media Channel Integration Inbound

78

Trend Analysis

72

Sentiment Analysis

66

Vendor Capability Ratings

Average 81

Ease of IT Administration

95

Ease of Implementation

93

Ease of Customization

92

Availability and Quality of Training

91

Ease of Data Integration

91

Quality of Features

89

Usability and Intuitiveness

88

Product Strategy and Rate of Improvement

83

Breadth of Features

75

Vendor Support

75

Business Value Created

69

Act-On Reviews

Hiren R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Optimizing email marketing

Likeliness to Recommend

10 / 10

What differentiates Act-On from other similar products?

It has played a major role in our sales because of the great connection we have with customers. It's a great marketing tool and one of the most comprehensive we've seen, so I can safely say we made the right choice.

What is your favorite aspect of this product?

Act-On has changed, innovated and optimized our email marketing work efficiently. I love the tool as a whole, it is intuitive, easy to use and has excellent functionalities and integrations that make our work and communication with our customers easier.

What do you dislike most about this product?

It is one of the best tools I have seen, however it still has some room for improvement, on the one hand the loading times should be faster and on the other hand, updating the interface, making some improvements could come in handy.

What recommendations would you give to someone considering this product?

It offers us optimal functionalities to take better advantage of email marketing, organize our customer funnel and have an active communication and meaningful connection with customers. In such a way, it has helped us to improve our relationship with our customers, optimize our campaigns and make them increasingly meaningful and profitable, have resources and integrations that improve our overall work and much more. Definitely, its use benefits our growing organization.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Rick J.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Want fast, efficient and scalable. Acton wins!

Likeliness to Recommend

10 / 10

What differentiates Act-On from other similar products?

The ease of use and speed to creating digital marketing assets is what clearly separates ActOn from other products and vendors. ActOn allows our team to quickly create content to meet same day requests for our internal customers.. ActOn can also handle high volume sends with ease.

What is your favorite aspect of this product?

I really like the landing page and form design aspects of ActOn's product. We are able to create engaging content from a landing page perspective. The survey features allow us to seamlessly collect data from our agent customers to make informed business decisions.

What do you dislike most about this product?

Very minor but sometimes the system takes a while to build a segment but this also be a function- of the many lists we have stored in ActOn.

What recommendations would you give to someone considering this product?

If you are looking to increase engagement with your consider base in a fast and effective manner -- consider ActOn. It is easy to use and is getting better every year with new product enhancements. It's landing page and form product features are also very attractive. There technical / customer support is also very responsive.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Eduardo S.

  • Role: Industry Specific Role
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Great product with powerful social media aspect

Likeliness to Recommend

10 / 10

What differentiates Act-On from other similar products?

Previously I used only one alternative tool and I find Act-on much more intuitive and giving more insights to understand the market better

What is your favorite aspect of this product?

Managing social media activities with whole company alignment.

What do you dislike most about this product?

There are some parts that UX is not the best but Act-on is improving them quite rapidly, therefore, I do have my hopes it's just a matter of time to have it 100% UX friendly.

What recommendations would you give to someone considering this product?

If you're looking for an intuitive product for all your employees, also from other departments, Act-on would be definitely the option.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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