What is Tealium AudienceStream CDP?
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
82 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Tealium AudienceStream CDP?
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Real Time Capabilities
Omnichannel Integration
CRM Integration
Behavioral Triggers
Data Enrichment
Data Security
Data Aggregation
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Business Value Created
Availability and Quality of Training
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Usability and Intuitiveness
Tealium AudienceStream CDP Reviews
Ryan K.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted Mar 2023
Excellent marketing channel activator
Likeliness to Recommend
What differentiates Tealium AudienceStream CDP from other similar products?
Tealium's Customer Data Platform design and develop product (CDP). Is a cleverly crafted device that enables us to do the following: a) create audiences using only our own first-party data 2) Re-targeting existing visitors to maximize impact by using in-house audiences Thirdly, tailor user experiences on websites to previous viewing habits.
What is your favorite aspect of this product?
Once everything is set up properly, the data cycle (from collection to activation) is very effective. Gives us a way to categorize website visitors based on the material they've viewed using first-party cookies, then use those scores for purposes like retargeting and content personalisation.
What do you dislike most about this product?
It takes some time and effort to master the configuration procedure and unlock its full capabilities.
What recommendations would you give to someone considering this product?
The Tealium CDP provides unparalleled configuration and personalization options. This means you'll need to take your time planning out the CDP features before putting them into action. Developing an initial iteration may take some time, but the benefits of activation are worth the effort.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Friendly Negotiation
Faruk R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2023
Objective Data Solution
Likeliness to Recommend
What differentiates Tealium AudienceStream CDP from other similar products?
Tealium has a significant option for CRM integrating features.
What is your favorite aspect of this product?
Tealium established a data aggregation solution for Enterprises.
What do you dislike most about this product?
Tealium has a magnificent power to control the custoemr information effortlessly.
What recommendations would you give to someone considering this product?
Tealium is determined in creating a valuable database for customer details.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Efficient Service
Shango M.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2022
Great Product, Easy to Use!
Likeliness to Recommend
What differentiates Tealium AudienceStream CDP from other similar products?
Impressive and accurate creation of customer profiles.
What is your favorite aspect of this product?
Ease of Use
What do you dislike most about this product?
The available training guides should be simplified
What recommendations would you give to someone considering this product?
Amoong the best software for customer acknowledgement and engagement; I highly recommend it.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Respectful