Sugar Market Logo
Sugar Market Logo
SugarCRM

Sugar Market

7.5 / 10
Category
Sugar Market
7.5 / 10

What is Sugar Market?

Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Sugar Market won the following awards in the Marketing Automation - B2C category

Sugar Market Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sugar Market.

84 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sugar Market?

4% Negative
4% Neutral
92% Positive

Pros

  • Enables Productivity
  • Respectful
  • Fair
  • Performance Enhancing

Feature Ratings

Average 83

Email Marketing Automation

85

Marketing Analytics

84

Social Media Marketing Management

83

Marketing Asset Management

83

Marketing Project Management

82

Customer Journey Modelling

80

Mobile Marketing Management

79

Multivariant Testing

79

Vendor Capability Ratings

Average 78

Ease of IT Administration

96

Vendor Support

92

Breadth of Features

88

Ease of Data Integration

88

Product Strategy and Rate of Improvement

88

Usability and Intuitiveness

88

Availability and Quality of Training

87

Ease of Customization

84

Quality of Features

83

Business Value Created

80

Ease of Implementation

76

Sugar Market Reviews

  • Role: Sales Marketing
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Aug 2021

A fantastic way to streamline your data workflow

Likeliness to Recommend

9 / 10

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Brittany C.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Easy to implement, great marketing analytic report

Likeliness to Recommend

9 / 10

What differentiates Sugar Market from other similar products?

The ease of Sugar Market was impressive! I was a little nervous to get started with a new email platform. The Service Team was awesome in getting us setup and made it easy to get going quickly.

What is your favorite aspect of this product?

I'm big on reporting. The marketing analytic reports were extremely helpful. To see who open, clicked on an email helped us tailor email copy, launch more specific campaigns, etc.

What do you dislike most about this product?

I was hoping it was more customizable. It very well could've been the plan we decided to go with (basic plan). So we were limited to certain features.

What recommendations would you give to someone considering this product?

Take a look at the various plans and check into the platform integrations.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Kathleen W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Multi-Channel Marketing

Likeliness to Recommend

8 / 10

What differentiates Sugar Market from other similar products?

Salesforce Sales Cloud tops the list in terms of value for money, followed by Zoho CRM, while Sugar Market is an option that is in the middle of its competitors due to the lack of advertising, but it is still a platform that promises and delivers a lot in terms of its features, the integration of Social Media in other channels such as Salesforce, Multi-Channel Marketing, Contact Management, you can establish a follow-up with statistical metrics.

What is your favorite aspect of this product?

One of the most outstanding features is the multi channel marketing you can have multiple options in the marketing and implementation of a marketing layer, gives you the convenience and simplicity of being able to bring the work to fruition with the expected results, has a highly intuitive dashboard that with each function you can determine where to start and how to perform each function making a very clean way to follow up, the technical service is also very attentive I have nothing to complain about.

What do you dislike most about this product?

The events section is the only thing I don't like about this platform, because you can't drag and drop a specific content if you don't have knowledge in HTML, it's a feature that was already put in work by the developers of the program, The price is quite high for marketing developers that are starting this field, it's more for experienced developers that already know how to handle the platform and what they want specifically.

What recommendations would you give to someone considering this product?

I recommend it for companies and developers who have great aspirations in the field of digital marketing and its automation as CRM, it has aspects that integrate work and leads, plus great features and a technical team that goes beyond expectations, I really recommend sugar market highly.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Fair