Sugar Market Logo
Sugar Market Logo
SugarCRM

Sugar Market

7.5 / 10
Category
Sugar Market
7.5 / 10

What is Sugar Market?

Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.

Company Details


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Awards & Recognition

Sugar Market won the following awards in the Marketing Automation - B2C category

Sugar Market Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sugar Market.

84 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sugar Market?

4% Negative
4% Neutral
92% Positive

Pros

  • Enables Productivity
  • Respectful
  • Fair
  • Performance Enhancing

Feature Ratings

Average 83

Email Marketing Automation

85

Marketing Analytics

84

Social Media Marketing Management

83

Marketing Asset Management

83

Marketing Project Management

82

Customer Journey Modelling

80

Mobile Marketing Management

79

Multivariant Testing

79

Vendor Capability Ratings

Average 78

Ease of IT Administration

96

Vendor Support

92

Breadth of Features

88

Ease of Data Integration

88

Product Strategy and Rate of Improvement

88

Usability and Intuitiveness

88

Availability and Quality of Training

87

Ease of Customization

84

Quality of Features

83

Business Value Created

80

Ease of Implementation

76

Sugar Market Reviews

Jason H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

A must have for SugarCRM users. Fully Integrated.

Likeliness to Recommend

8 / 10

What differentiates Sugar Market from other similar products?

The number one benefit of Sugar Marketing for us was its integration with SugarCRM, and the ability for contacts and contact groups, and distribution lists to be fully integrated and syncronised.

What is your favorite aspect of this product?

Ease of use creating great emails.

What do you dislike most about this product?

Navigation and ability to copy old emails is awkward.

What recommendations would you give to someone considering this product?

If you are using SugarCRM, Sugar Marketing is a must for lead nurturing, and email marketing.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Wasiullah W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

SugarCRM: The best CRM out there

Likeliness to Recommend

10 / 10

What differentiates Sugar Market from other similar products?

Sugar CRM is unqiue in the sense that it has a vast amount of features which other CRM's don't. Its an all in one tool.

What is your favorite aspect of this product?

I really love the search functionality of SugarCRM.

What do you dislike most about this product?

I don't dislike anything about SugarCRM as I believe it is a great CRM.

What recommendations would you give to someone considering this product?

I would highly recommend other people to use SugarCRM if they want to increase their productivity.

Pros

  • Trustworthy
  • Inspires Innovation
  • Saves Time
  • Respectful

Pablo G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Nov 2021

Good first impressions of the Software

Likeliness to Recommend

8 / 10

What differentiates Sugar Market from other similar products?

Compare with Magileads is a comprehensive solution for prospecting through email automation. It allows users to generate leads from our file.

What is your favorite aspect of this product?

This CRM has advanced artificial intelligence (AI) functions to perform predictive reports that allow the company to take advantage of trends and market opportunities, ahead of the competition. This CRM application is based on the automation of many of the processes related to customers, both in sales, in the support service, and in digital marketing strategies.

What do you dislike most about this product?

Some areas have not been improved in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvements even in areas where the user interface has been updated

What recommendations would you give to someone considering this product?

It helps keep costs down, and when you're small, you don't need all the processing power of a paid hosted solution. Definitely a great option if you have the ability to install and maintain your own instance on your web server.

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Respectful