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SAP CRM Logo
SAP

SAP CRM

8.4 / 10
Category
SAP CRM
8.4 / 10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

83 Likeliness to Recommend

94 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

2% Negative
10% Neutral
88% Positive

Pros

  • Fair
  • Trustworthy
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 79

Sales Management

84

Activity and Workflow Management

82

Lead Management

82

Collaboration

81

Marketing Management

81

Customer Service Management

81

Account and Contact Management

81

Analytics and Reporting

79

Quote Contract and Proposal

78

Telephony and Call Center Management

75

Mobile

64

Vendor Capability Ratings

Average 80

Ease of IT Administration

89

Breadth of Features

86

Business Value Created

86

Quality of Features

85

Availability and Quality of Training

84

Ease of Customization

83

Product Strategy and Rate of Improvement

82

Vendor Support

81

Ease of Implementation

79

Usability and Intuitiveness

76

Ease of Data Integration

74

SAP CRM Reviews

Ayush D.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Fantastic Product

Likeliness to Recommend

10 / 10

What differentiates SAP CRM from other similar products?

Integration with SAP ERP Comprehensive Suite of Solutions Industry-Specific Functionality

What is your favorite aspect of this product?

Customization and Extensibility Scalability and Performance Unified Customer Experience

What do you dislike most about this product?

Cost of Ownership Customization Challenges Integration Complexity

What recommendations would you give to someone considering this product?

Engage Stakeholders Invest in Training and Change Management Consider Customization and Integration Needs

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Charan S.

  • Role: Industry Specific Role
  • Industry: Telecommunications
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Pricey yet powerful: An All-in-One CRM Solution

Likeliness to Recommend

9 / 10

What differentiates SAP CRM from other similar products?

There are many alternatives available for SAP CRM but what really differentiates this tool is the SAP ecosystem as it can easily connect with other SAP tools like SAP ERP which can create a unified flow of data between customer interactions and core business processes. Another thing which makes SAP CRM unique is it's extensive customization options which is not available in other CRM tools.

What is your favorite aspect of this product?

I like the streamlined workflow of SAP CRM where it captures specific events which are triggered during customer interactions. SAP automates various customer interaction processes by defining a sequence of tasks based on pre-defined rules. It also offers pre-configured workflows for different business scenarios.

What do you dislike most about this product?

The major drawback of SAP CRM can be it's cost especially for small to mid sized organization. Apart from this, I couldn't find any other limitations in the product especially if you want to use it for large organization, it would be the best investment you can make for your organization.

What recommendations would you give to someone considering this product?

I would recommend this product for any large organization because of its huge customization options and functionalities, but if you can't afford to pay for SAP CRM then you can find many affordable alternatives but then you would have to compromise on some features also.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

Sanjay Diyodra ©.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

"Comprehensive CRM solution with robust integratio

Likeliness to Recommend

8 / 10

What differentiates SAP CRM from other similar products?

SAP CRM stands out for its robust integration with other SAP modules, providing a comprehensive end-to-end solution for customer relationship management.

What is your favorite aspect of this product?

As a machine learning model, I don't have personal preferences, but users often appreciate SAP CRM's scalability and customization capabilities for tailored business solutions.

What do you dislike most about this product?

I don't have personal opinions, but users sometimes express concerns about the complexity of SAP CRM's implementation and learning curve.

What recommendations would you give to someone considering this product?

Prioritize thorough training and consultation to maximize the benefits of SAP CRM's extensive features and ensure successful implementation.

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Performance Enhancing

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