Reply.io

Reply

7.9 /10

What is Reply?

Sales engagement platform which automates email search, LinkedIn outreach, personal emails, SMS and WhatsApp messages, calls, and tasks. It eliminates routine work and let your sales team focus on what really matters - closing deals.

Company Details

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Awards & Recognition

Reply won the following awards in the Sales Engagement Platforms category

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5 Top Rated Capabilities

2 Top Rated Features

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

4 Top Rated Features

2022

Reply Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Reply.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Reply?

6% Negative

11% Neutral

83% Positive

Pros

Enables Productivity
Helps Innovate
Continually Improving Product
Reliable

Feature Ratings

Average 82

E-Mail Integration

E-Mail Campaign Management

Workflow Automation

Sales Analytics

Dialer Integration

Pipeline Management

Conversation Coaching

Internal Sales Collaboration

Omnichannel Campaign Management

Call Management

Next-Best-Action Recommendations

Vendor Capability Ratings

Average 83

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Breadth of Features

Vendor Support

Reply Reviews

Jonne M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Great sales automation tool for startups

Likeliness to Recommend

8 /10

What differentiates Reply from other similar products?

Reply has a wide range of message customization features, on top of email automation it also enables LinkedIn automation, and the team collaboration features are valuable.

What is your favorite aspect of this product?

The ease of which I can create new and unique sales sequences across multiple contact points.

What do you dislike most about this product?

Reply is extremely rich in features, and sometimes it can be hard to navigate all the features in the user interface

What recommendations would you give to someone considering this product?

I recommend to consider your sales automation needs and exploring whether your CRM system already provides those. If you have a small team, and for example aren't subscribed to more expensive HubSpot packages, Reply is an excellent choice. Also, if you are looking for added customization, such as special variables in the messages, Reply can be a good option.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Inspires Innovation

Edrea C.

Role: Sales Marketing
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2023

Love feature ideas, implementation lacking

Likeliness to Recommend

8 /10

What differentiates Reply from other similar products?

Team collaboration and viewership of everyone's metrics

What is your favorite aspect of this product?

Saves time by automating email sequences

What do you dislike most about this product?

Glitchy, feels to automated that there's no more hands-on control

What recommendations would you give to someone considering this product?

Worth a try

Pros

Enables Productivity
Inspires Innovation
Helps Innovate
Continually Improving Product

Cons

Less Transparent
Under Delivered
Less Generous

Paulo C.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2023

Excellent omnichannel solution for sales teams

Likeliness to Recommend

9 /10

What differentiates Reply from other similar products?

Omnichannel campaigns, easy of use and userfriendly.

What is your favorite aspect of this product?

Omnichannel campaigns with Emails, SMS, Phone calls, Whatsapp and Linkedin

What do you dislike most about this product?

Integration with CRM needs to be improved. Gmail extension with templates needs to be improved, Linkedin automation needs to be bought separately.

What recommendations would you give to someone considering this product?

Make use of the different tools in your reach out campaigns. That will help to improve reply rate

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Reply

What is Reply?

Company Details

Need Assistance?

Awards & Recognition

2022 Data Quadrant Gold Medalist

Reply Ratings

89 Likeliness to Recommend

96 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Reply?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Conversation Coaching Recordings can be ingested from traditional telephony systems or services such as WebEx, Teams or Zoom.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Reply Reviews

Jonne M.

Great sales automation tool for startups

Likeliness to Recommend

Pros

Edrea C.

Love feature ideas, implementation lacking

Likeliness to Recommend

Pros

Cons

Paulo C.

Excellent omnichannel solution for sales teams

Likeliness to Recommend

Pros

Most Popular Reply Comparisons

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1
Since last award

Feature Ratings

E-Mail Integration

E-Mail Campaign Management

Workflow Automation

Sales Analytics

Dialer Integration

Pipeline Management

Conversation Coaching

Internal Sales Collaboration

Omnichannel Campaign Management

Call Management

Next-Best-Action Recommendations

Vendor Capability Ratings

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Breadth of Features

Vendor Support