Mixpanel
8.2 / 10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

Filter By

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

5% Negative
0% Neutral
95% Positive

Pros

  • Caring
  • Saves Time
  • Respectful
  • Transparent

Feature Ratings

Average 84

Device and Browser Analytics

88

Audience Segmentation

87

Customer Value Analysis

86

API Framework

84

Data Visualization

84

Customer Journey Modelling

84

Audience Demographics

83

Paid Search Integration

81

Conversion Analysis

81

Search Engine Optimization

80

Social Media Analytics

79

Vendor Capability Ratings

Average 84

Availability and Quality of Training

100

Ease of Implementation

100

Ease of IT Administration

100

Quality of Features

97

Ease of Data Integration

95

Ease of Customization

93

Breadth of Features

90

Vendor Support

90

Business Value Created

87

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

78

Mixpanel Reviews

Tony Y.

  • Role: C-Level
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Powerful insights but requires a lot of learning

Likeliness to Recommend

7 / 10

What differentiates Mixpanel from other similar products?

Mixpanel stands out for its deep analytical capabilities, particularly in user behavior tracking and cohort analysis, offering insights that go beyond basic analytics and its ability to provide real-time data is what sets it apart from similar providers.

What is your favorite aspect of this product?

The real time analytics is my favorite part of Mixpanel.

What do you dislike most about this product?

The high cost that comes with using Mixpanel is something worth looking into,

What recommendations would you give to someone considering this product?

I recommend that you train at least 1 full time employee on Mixpanel and make sure he has the brains to hold all the required info in his mind!

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

One Tool to Rule App & Web Data

Likeliness to Recommend

10 / 10

What differentiates Mixpanel from other similar products?

I've had a great experience with MixPanel so far. It gives us a detailed view of our users' behavior and how they interact with our product. We've tried other tools like Google Analytics, but MixPanel's event-based tracking gives us a better understanding of how people use our product. We can see the difference in usage behavior between power users and normal users, and we can track user retention and stickiness over time.

What is your favorite aspect of this product?

Mixpanel is a powerful tool that helps us gain valuable insights and improve our strategies. Although it takes some time to learn, once you get the hang of it, and it's very easy to use. The platform's strength lies in its comprehensive data analysis tools that enable us to analyze a lot of data in great detail. Additionally, Mixpanel's integration features are seamless and enhance its usefulness, making it a valuable tool in our toolkit.

What do you dislike most about this product?

We cannot easily master the use cases of MixPanel without putting in dedicated efforts and overcoming a steep learning curve to become familiar with its features and navigation process. It would be greatly appreciated if you could provide detailed documentation to help us understand how each feature distinguishes from the other.

What recommendations would you give to someone considering this product?

Mixpanel is a useful tool that helps businesses track and analyze user behavior in real-time. It offers detailed analytics capabilities, event tracking, and segmentation tools. Although it takes some time to learn, it can help optimize user experience and drive conversions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Loana A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

A Powerful yet Intuitive Analytics Solution

Likeliness to Recommend

9 / 10

What differentiates Mixpanel from other similar products?

It tracks, analyzes, and visualizes key engagement metrics to help organizations understand user behavior. I have found Mixpanel to be an invaluable tool for gaining actionable and impactful insights as a business analyst who relies on data to drive strategy. Mixpanel is very easy to use, even if you have minimal technical knowledge. You can track events and analyze user actions without any difficulty. The drag-and-drop interface is intuitive, allowing you to build funnels, cohorts, and custom reports that involve events, properties, and dimensions that are essential in understanding the user experience.

What do you dislike most about this product?

Mixpanel has some limitations, such as not having the advanced statistical modeling and data science capabilities that other analytics tools offer. Additionally, Mixpanel doesn't track website analytics due to its product analytics focus, which necessitates the use of another solution.

What recommendations would you give to someone considering this product?

Nevertheless, Mixpanel strikes a balance between simplicity and smart analysis, making it priceless for product teams. Mixpanel gives me access to detailed event and user information, intelligent alerts, and clear visual displays. This allows me to create engaging narratives that lead to important product decisions. I recommend Mixpanel to any analyst looking for a data-focused way to understand and enhance digital products.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Most Popular Mixpanel Comparisons