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Microsoft Corporation

Microsoft Dynamics 365 Marketing

8.5 / 10
Category

What is Microsoft Dynamics 365 Marketing?

To accelerate your digital transformation, you need a new type of business application. One that breaks down the silos between CRM and ERP, that’s powered by data and intelligence, and helps capture new business opportunities. That’s Microsoft Dynamics 365.

Company Details


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Awards & Recognition

Microsoft Dynamics 365 Marketing won the following awards in the Marketing Platforms - Enterprise category

Microsoft Dynamics 365 Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Microsoft Dynamics 365 Marketing.

86 Likeliness to Recommend

93 Plan to Renew

90 Satisfaction of Cost Relative to Value

Up 1
Since last award


Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Microsoft Dynamics 365 Marketing?

1% Negative
8% Neutral
91% Positive

Pros

  • Client Friendly Policies
  • Security Protects
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 84

Marketing Operations Management

89

Advanced Campaign Management

86

Marketing Analytics

86

Community Marketing Management

84

Advanced Data Segmentation

84

Mobile Marketing Management

84

Marketing Workflow Management

84

Email Marketing Automation

83

Marketing Asset Management

83

Multi Channel Integration

83

Social Media Marketing Management

81

Vendor Capability Ratings

Average 82

Ease of Implementation

87

Business Value Created

86

Usability and Intuitiveness

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Breadth of Features

83

Ease of Data Integration

83

Availability and Quality of Training

82

Quality of Features

82

Ease of IT Administration

78

Vendor Support

77

Microsoft Dynamics 365 Marketing Reviews

Cesar Q.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Quite intuitive tool

Likeliness to Recommend

9 / 10

What differentiates Microsoft Dynamics 365 Marketing from other similar products?

Unlike other tools, we ourselves have the possibility of mentioning that this is unique and that it has no competition because the licenses are paid by consensus for use, which makes it quite unique and also that they have the possibility of adapting various applications.

What is your favorite aspect of this product?

What I love most about this tool is that you can export any information that is needed in Excel, in addition to the fact that the platform shows us once the emails have been opened, which allows us to have a better interaction with consumers.

What do you dislike most about this product?

Since we are using this instrument we ourselves have not found a single failure of this product, rather we are very comfortable with this instrument.

What recommendations would you give to someone considering this product?

One of the reasons why we can recommend this tool is because the stability level is of great quality, in addition to the fact that it also has a degree of authorization that reduces error rates.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Jose B.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

A very versatile tool

Likeliness to Recommend

9 / 10

What differentiates Microsoft Dynamics 365 Marketing from other similar products?

We can say that this tool is different from others because it provides excellent information about the crm and how it works perfectly, in addition to the fact that its user interface is very good and that you can also use various channels such as email push notifications among others.

What is your favorite aspect of this product?

What I like most about this tool is that it can be perfectly integrated with other Microsoft applications, such as Microsoft Teams, Dynamics 365 Sales, among others, and another aspect that I like is that dashboards can be customized more efficiently, as well that your dropdown menu is well organized.

What do you dislike most about this product?

In my personal opinion, we have not found fault with this tool, rather we can say that it is an excellent product because up to now we have not found fault with it and it works perfectly for us.

What recommendations would you give to someone considering this product?

One of the reasons why we can recommend this tool is because it allows you to manage business functions efficiently.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Charlie B.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

An all-in-one marketing solution

Likeliness to Recommend

10 / 10

What differentiates Microsoft Dynamics 365 Marketing from other similar products?

The programmer includes common marketing templates. These are excellent starting points. This is a component of Dynamics 365. the wide range of its powers. It offers a "stream" or "feed" of all required events and conversations with Employers. Even better, it can be done with a single button press. It is capable of communicating with a wide variety of items. Very adaptable to our process requirements.

What is your favorite aspect of this product?

It offers a tool called the Rich Dashboard, which provides many features for managing and interacting with your customers. It is a terrific tool for marketers and marketing departments since it enables them to gather potential customers and nurture leads by interacting with them and learning about their needs and expectations. It is quite helpful to deliver customers who have chosen your brand from the search results fresh product updates and campaigns like DM.

What do you dislike most about this product?

There needs to be a task flow in place. The flow of the process is nonexistent. It is clunky, glitch, multi-lifting of information, lost information, useless notifications, and there isn't anyone who knows how to get it to work; even the so-called experts don't know how to get it to work. The basic license has a very little restriction on the number of interactions; however, buying more interactions is expensive.

What recommendations would you give to someone considering this product?

You may use it without experiencing any difficulties and improve the quality of your everyday work because the link with the Office products you are used to using is highly fluid. It offers real-time client data that enables more effective communication. It can also be integrated with additional third-party applications. Finally, it has improved my marketing department's overall productivity. Utilizing built-in product features supports multiple organizational functions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing