What is Matomo?
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMatomo Ratings
Real user data aggregated to summarize the product performance and customer experience.
89 Likeliness to Recommend
100 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Matomo?
Pros
- Reliable
- Trustworthy
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Paid Search Integration
Audience Demographics
Customer Value Analysis
Conversion Analysis
Search Engine Optimization
Device and Browser Analytics
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Ease of Implementation
Vendor Support
Usability and Intuitiveness
Ease of Data Integration
Business Value Created
Matomo Reviews
David C.
- Role: C-Level
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2024
I like free solution for analytics.
Likeliness to Recommend
What differentiates Matomo from other similar products?
We use google and we try change for the future.
What is your favorite aspect of this product?
Open source based
What do you dislike most about this product?
Design and UX.
What recommendations would you give to someone considering this product?
I'd like better design.
Pros
- Respectful
- Efficient Service
- Effective Service
- Caring
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2024
Great alternative to Google analytics
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Performance Enhancing
- Unique Features
Aardling D.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Good and safe alternative for Google Analytics!
Likeliness to Recommend
What differentiates Matomo from other similar products?
Open source, great privacy aspects. Easy to use and a fair and transparent organization behind it.
What is your favorite aspect of this product?
Privacy, open source
What do you dislike most about this product?
WordPress plugin to link to custom Matomo install has not been recently updated. It worries me a little.
What recommendations would you give to someone considering this product?
Try it out and ditch Google Analytics :)
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Efficient Service