Mailchimp
8.7 / 10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

83

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of IT Administration

92

Ease of Implementation

89

Availability and Quality of Training

87

Ease of Customization

87

Quality of Features

86

Breadth of Features

85

Ease of Data Integration

83

Business Value Created

81

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

78

Vendor Support

78

Mailchimp Reviews

Niharika M.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

easy for marketing purpose

Likeliness to Recommend

10 / 10

What differentiates Mailchimp from other similar products?

fast and reliable service

What is your favorite aspect of this product?

the marketing and automation part

What do you dislike most about this product?

nothing much to dislike

What recommendations would you give to someone considering this product?

i'll suggest to all my friends

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alexis P.

  • Role: Information Technology
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Mailchimp Has Great Capabilities

Likeliness to Recommend

10 / 10

What differentiates Mailchimp from other similar products?

Mailchimp has been a reliable solution that has improved email marketing at our workplace. It stands out from the rest due to its affordability and efficiency.

What is your favorite aspect of this product?

My favorite aspect about Mailchimp is its affordability. More so, I love the simplicity of the features of Mailchimp.

What do you dislike most about this product?

Mailchimp has been working so well for us. No dislikes for Mailchimp.

What recommendations would you give to someone considering this product?

Mailchimp has been a great tool. I highly recommend Mailchimp.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Aung Pyae O.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Easy to use, time saving and cost effective

Likeliness to Recommend

9 / 10

What differentiates Mailchimp from other similar products?

Free plan includes really useful features than other similar products

What is your favorite aspect of this product?

Pre built templates and forms are really useful and time saving.

What do you dislike most about this product?

Delivery problems occur sometimes

What recommendations would you give to someone considering this product?

If you are starting to use Email Marketing Tool, MailChimp is the best one compared to others.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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