Mailchimp
8.7 / 10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Mobile Optimized

84

Contact Database

84

Auto-Responders

83

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of IT Administration

92

Ease of Implementation

89

Availability and Quality of Training

87

Ease of Customization

87

Quality of Features

86

Breadth of Features

85

Ease of Data Integration

83

Business Value Created

81

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

78

Vendor Support

78

Mailchimp Reviews

Lucia D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Mastering Your Email Marketing

Likeliness to Recommend

8 / 10

What differentiates Mailchimp from other similar products?

The way it integrates with heaps of other marketing tools is what truly sets it apart for me

What is your favorite aspect of this product?

My favorite feature is the automation builder. We use it to send out a series of welcome emails to new subscribers, packed with corker content and special offers.

What do you dislike most about this product?

If I could add one feature with a wave of my hand, it would be more advanced segmentation options. Having the ability to create laser-focused email lists would be the ultimate dream for those personalized marketing campaigns we all strive for.

What recommendations would you give to someone considering this product?

I highly recommend it!

Pros

  • Efficient Service
  • Inspires Innovation
  • Acts with Integrity
  • Transparent

Pruthavi P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Empowering the marketer with his unique feature

Likeliness to Recommend

10 / 10

What differentiates Mailchimp from other similar products?

In Mailchimp its Very easy interface and also allows us to do third party integrations.

What is your favorite aspect of this product?

Mailchimp has very big library for the templets and and customization options allows for the high end creativity.

What do you dislike most about this product?

The pricing plan might not be as good for big businesses or those needing extra features.

What recommendations would you give to someone considering this product?

Check out all the different tools and platforms that work with Mailchimp to make your marketing better.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

Rachel L. C.

  • Role: Information Technology
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Reliable and versatile email marketing solution

Likeliness to Recommend

9 / 10

What differentiates Mailchimp from other similar products?

Mailchimp stands out because it provides an easy way to collect contacts and engage inactive subscribers. It helps us draw clients to our sites and keep them engaged. It is easy to keep everyone active without spending too much.

What is your favorite aspect of this product?

I like Mailchimp because it offers many email templates that make it easy to customize our emails depending on the target clients. It also helps us save time and create effective email campaigns. I also like the automation features that make it easy to identify clients to leave our site and keep them coming through our email campaigns.

What do you dislike most about this product?

The price goes up as the subscribers list and loyal customers increase. Sometimes the emails we send end up in the spam folder, which affect the results of our email campaigns.

What recommendations would you give to someone considering this product?

Mailchimp is a great platform if you know how to use it. Therefore, ensure you learn how to make good use of it, Apply different strategies to ee which one works best for you and your clients.

Pros

  • Fair
  • Acts with Integrity
  • Over Delivered
  • Helps Innovate

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