What is Litmus?
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Litmus?
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Surveys and Polling
Segmentation
Sales Intelligence & Conversion Rates
Contact Database
Text Messaging
Dynamic Content
Campaign Management
Email Delivery
Mobile Optimized
Auto-Responders
Email Templates
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Litmus Reviews
Carol M.
- Role: Finance
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Sep 2023
Effectiveness of Emails ampaigns
Likeliness to Recommend
What differentiates Litmus from other similar products?
Easy to manage emails campaigns.
What is your favorite aspect of this product?
Perfect filtering of content before sending.
What do you dislike most about this product?
Nothing to be frank
What recommendations would you give to someone considering this product?
Perfect in managing campaigns
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ishraq D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2023
Quite simple email tester
Likeliness to Recommend
What differentiates Litmus from other similar products?
Very easy to render emails across a wide breadth of clients
What is your favorite aspect of this product?
It has an editor built out just for developing emails
What do you dislike most about this product?
The presence of tabs for features that are not included in my account level
What recommendations would you give to someone considering this product?
The spam testing and email box checker are top notch
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Caring
Kathoki M.
- Role: Vendor Management
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2023
A Great Software For Email Marketing
Likeliness to Recommend
What differentiates Litmus from other similar products?
What makes Litmus a great tool is the ease of setting up an email marketing campaign. It makes email email tracking easy too
What is your favorite aspect of this product?
Handling online campaigns is easy with Litmus It makes strategizing and planning an email campaign easy It's affordable
What do you dislike most about this product?
It has been amazing and no issues
What recommendations would you give to someone considering this product?
I recommend Litmus for email marketing. It's affordable and easily manageable
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features