Litmus Logo
Litmus Logo
LITMUS LLC

Litmus

8.8 / 10
Category
Litmus
8.8 / 10

What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details


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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

88 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative
2% Neutral
98% Positive

Pros

  • Helps Innovate
  • Trustworthy
  • Efficient Service
  • Effective Service

Feature Ratings

Average 89

Surveys and Polling

96

Segmentation

93

Sales Intelligence & Conversion Rates

92

Contact Database

92

Text Messaging

92

Dynamic Content

92

Campaign Management

90

Email Delivery

90

Mobile Optimized

90

Auto-Responders

90

Email Templates

89

Vendor Capability Ratings

Average 87

Availability and Quality of Training

100

Ease of Customization

100

Ease of IT Administration

100

Quality of Features

100

Breadth of Features

98

Ease of Data Integration

97

Ease of Implementation

94

Business Value Created

92

Product Strategy and Rate of Improvement

92

Usability and Intuitiveness

90

Vendor Support

90

Litmus Reviews

Carol M.

  • Role: Finance
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Effectiveness of Emails ampaigns

Likeliness to Recommend

9 / 10

What differentiates Litmus from other similar products?

Easy to manage emails campaigns.

What is your favorite aspect of this product?

Perfect filtering of content before sending.

What do you dislike most about this product?

Nothing to be frank

What recommendations would you give to someone considering this product?

Perfect in managing campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ishraq D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2023

Quite simple email tester

Likeliness to Recommend

9 / 10

What differentiates Litmus from other similar products?

Very easy to render emails across a wide breadth of clients

What is your favorite aspect of this product?

It has an editor built out just for developing emails

What do you dislike most about this product?

The presence of tabs for features that are not included in my account level

What recommendations would you give to someone considering this product?

The spam testing and email box checker are top notch

Pros

  • Helps Innovate
  • Continually Improving Product
  • Unique Features
  • Caring

Kathoki M.

  • Role: Vendor Management
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

A Great Software For Email Marketing

Likeliness to Recommend

9 / 10

What differentiates Litmus from other similar products?

What makes Litmus a great tool is the ease of setting up an email marketing campaign. It makes email email tracking easy too

What is your favorite aspect of this product?

Handling online campaigns is easy with Litmus It makes strategizing and planning an email campaign easy It's affordable

What do you dislike most about this product?

It has been amazing and no issues

What recommendations would you give to someone considering this product?

I recommend Litmus for email marketing. It's affordable and easily manageable

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

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