Linkfluence Logo
Linkfluence Logo
Meltwater Group

Linkfluence

7.4 / 10
Category
Linkfluence
7.4 / 10

What is Linkfluence?

Linkfluence helps you understand your customers better. We combine AI with market research expertise to turn social data into impactful consumer insights.

Company Details


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Linkfluence Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Linkfluence.

78 Likeliness to Recommend

87 Plan to Renew

73 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Linkfluence?

6% Negative
7% Neutral
87% Positive

Pros

  • Client Friendly Policies
  • Altruistic
  • Trustworthy
  • Efficient Service

Feature Ratings

Average 79

Campaign Execution

89

Social Asset Management

87

Social Response Management

86

Social Moderation and Workflow Management

83

Social Post Archival

81

Social Media Channel Integration Outbound

80

Sentiment Analysis

79

Dashboards and Visualization

79

Trend Analysis

78

Social Media Channel Integration Inbound

78

Contextual Analysis

74

Vendor Capability Ratings

Average 78

Ease of Customization

94

Ease of IT Administration

94

Availability and Quality of Training

88

Breadth of Features

81

Ease of Data Integration

77

Ease of Implementation

77

Usability and Intuitiveness

77

Vendor Support

77

Product Strategy and Rate of Improvement

70

Quality of Features

70

Business Value Created

41

Linkfluence Reviews

Thierry M.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Unique features sometimes difficult to configure.

Likeliness to Recommend

8 / 10

What differentiates Linkfluence from other similar products?

It serves as our all-in-one dashboard for monitoring social media and customer reviews across various channels and marketplaces, enabling us to track the global presence of our consumer electronics brands.

What is your favorite aspect of this product?

We conduct global social media monitoring from both owned and non-owned sources to collect posts, blog posts, and articles that mention our brands. We use this tool extensively to monitor customer reviews on e-commerce marketplaces in the USA, Mexico, Europe, and India, including sentiment analysis.

What do you dislike most about this product?

In 2023, features have not evolved significantly due to the acquisition by Meltwater and the consolidation of tools. Setting up and monitoring articles related to customer reviews remains challenging. We continue to face noise challenges with social media monitoring due to the common names of our brands.

What recommendations would you give to someone considering this product?

This tool offers unique features for monitoring your brand on both social media and e-commerce marketplaces. It provides valuable insights, especially if you manage a global brand. However, if you have a common brand name or need to monitor 500+ products, please exercise caution.

Pros

  • Caring
  • Respectful
  • Client Friendly Policies
  • Acts with Integrity

Cons

  • Slower Product Innovation
  • Inhibits Innovation
  • Role: Consultant
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Dec 2023

Good set of features. Strong capability.

Likeliness to Recommend

8 / 10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Dec 2023

Gets the job done

Likeliness to Recommend

5 / 10

Pros

  • Reliable
  • Efficient Service
  • Caring
  • Respectful