Heap, Inc.

Heap

7.1 /10

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

82 Likeliness to Recommend

2
Since last award

100 Plan to Renew

69 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

23% Neutral

77% Positive

Pros

Acts with Integrity
Reliable
Enables Productivity
Efficient Service

Cons

Under Delivered
Leverages Incumbent Status

Feature Ratings

Average 72

Data Integrity

Analytics and Reporting

Conversion Analysis

Marketing Analytics

Data Analysis and Survey Function

Audience Segmentation

API Framework

Data Warehousing

Data Management

Device and Browser Analytics

Mobile Functionality

Vendor Capability Ratings

Average 73

Ease of Customization

Ease of IT Administration

Business Value Created

Breadth of Features

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Website Analytics

Score 7.5

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Heap Reviews

Heather K.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Easy to use!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Heap's big selling point is auto-capture. It automatically captures some events and properties that can be used to define your own events. It means less development time on the front end.

What is your favorite aspect of this product?

My favorite aspect about Heap is the ease of use. Even if someone doesn't have much experience with Heap or digital analytics, they should be able to use the tool since it's so intuitive.

What do you dislike most about this product?

Some basic features are missing, like being able to calculate bounce rate for all users. Competitors have this readily available.

What recommendations would you give to someone considering this product?

Talk to people who use Heap. :)

Pros

Respectful
Continually Improving Product
Trustworthy
Effective Service

Itai N.

Role: Industry Specific Role
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Likeliness to Recommend

8 /10

Pros

Performance Enhancing
Enables Productivity
Caring
Respectful

Cons

Under Delivered

Murat M.

Role: C-Level
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

Solid tool, easy to use, but wish it integrated AI

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

My experience having trialed a bunch of other tools is that Heap has the best user experience, it's simple enough to use for non-data folks. It is definitely something you can hand to teams to self-serve their stats and hopefully be curious enough to explore it for deeper insights Heap also doesn't require you to add tags everywhere to track stuff, it tracks everything by default

What is your favorite aspect of this product?

The dashboards and daily/weekly updates are great. Multiple views of the data visuals is useful too.

What do you dislike most about this product?

I wish it had better AI integration - i want it to tell me what i need to know based on a natural language search or prompt. I think over time, despite it being easy to use - you want it to do the work for you. I'm saying this as a founder rather than a BI/data person, but AI has gotten powerful so quickly I think a tool like Heap extract insights based on themes rather than constructing reports. It tracks everything by default after all.

What recommendations would you give to someone considering this product?

If you have parts of your web app that has high traffic but not much value (like public share link pages etc) remove the Heap code from those otherwise it gets expensive really quickly.

Pros

Helps Innovate
Reliable
Saves Time
Respectful

Cons

Less Generous
Under Delivered
Less Friendly Negotiation

Heap

What is Heap?

Company Details

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Awards & Recognition

Heap Ratings

82 Likeliness to Recommend

2 Since last award

100 Plan to Renew

69 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+74 Net Emotional Footprint

How much do users love Heap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Heap Reviews

Heather K.

Easy to use!

Likeliness to Recommend

Pros

Itai N.

Likeliness to Recommend

Pros

Cons

Murat M.

Solid tool, easy to use, but wish it integrated AI

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Data Integrity

Analytics and Reporting

Conversion Analysis

Marketing Analytics

Data Analysis and Survey Function

Audience Segmentation

API Framework

Data Warehousing

Data Management

Device and Browser Analytics

Mobile Functionality

Vendor Capability Ratings

Ease of Customization

Ease of IT Administration

Business Value Created

Breadth of Features

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

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