Demandbase One Logo
Demandbase One Logo
Demandbase, Inc.

Demandbase One

7.3 / 10
Category
Demandbase One
7.3 / 10

What is Demandbase One?

Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.

Company Details


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Awards & Recognition

Demandbase One won the following awards in the Account-Based Marketing category

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Demandbase One Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Demandbase One.

81 Likeliness to Recommend

2
Since last award

85 Plan to Renew

1
Since last award

76 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+71 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Demandbase One?

4% Negative
19% Neutral
77% Positive

Pros

  • Respectful
  • Reliable
  • Acts with Integrity
  • Transparent

Cons

  • Under Delivered

Feature Ratings

Average 82

Account-Based Advertising

92

Team Alerts

86

Unified Sales and Marketing Funnel

84

Personalization/Audience Targeting

83

Multichannel Campaign Management

82

Account Analytics & Measurement

77

Customer Journey Modelling

77

Artificial Intelligence / Machine Learning

76

Vendor Capability Ratings

Average 79

Ease of IT Administration

96

Ease of Implementation

84

Availability and Quality of Training

83

Ease of Customization

75

Breadth of Features

73

Ease of Data Integration

66

Quality of Features

66

Business Value Created

62

Product Strategy and Rate of Improvement

62

Usability and Intuitiveness

60

Vendor Support

58

Demandbase One Reviews

Matthew F.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Demandbase One is a fantastic program.

Likeliness to Recommend

6 / 10

What differentiates Demandbase One from other similar products?

Not much configuration is required to link and integrate this platform with our Salesforce software, which allows for a speedy implementation, setting it apart from other programs. Simplified dashboard that allows me to easily access the sales intelligence platform's necessary tools.

What is your favorite aspect of this product?

The model builder's ease of use in predicting potential patterns and scoring them according to the model's objectives has made me very delighted. The workflow is simple to implement, and it offers a lot of options for selecting accounts that meet all the criteria.

What do you dislike most about this product?

It is still necessary to manually search for certain corporate facts since they are not available through InsideView. We are pleased with the experience overall.

What recommendations would you give to someone considering this product?

Being the greatest tool for managing and evaluating the buyer intent account, I suggest Demandbase One. We can see the user's intent and the page they are interested in from this data.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

Mark H.

  • Role: Public Sector
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Great product for finding new, relevant leads

Likeliness to Recommend

9 / 10

What differentiates Demandbase One from other similar products?

It provides insights to what content the prospect was looking at and what would be most appealing for them to engage with us. We are also able to weight the scoring to reach a threshold before the lead becomes a market qualified lead

What is your favorite aspect of this product?

It provides relevant leads in a timely manner

What do you dislike most about this product?

There is a learning curve, like any software, to know how to best use it

What recommendations would you give to someone considering this product?

Get your lead scoring right the first time and make adjustments when needed

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Saves Time

Jen S.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Clear view into the open opportunities

Likeliness to Recommend

10 / 10

What differentiates Demandbase One from other similar products?

It does a good job of ranking accounts by criteria and we can dynamically customize ads to speak to our prospects by name.

What is your favorite aspect of this product?

I love how we can filter by account owner to see which accounts have a higher propensity to buy.

What do you dislike most about this product?

It is not possible to copy the prospect's name for easy search on LinkedIn.

What recommendations would you give to someone considering this product?

See which of your accounts are interacting with you the most and which might be low hanging fruit for you to further nurture.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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