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Bloomreach Engagement Logo
Bloomreach Inc

Bloomreach Engagement

8.7 / 10
Bloomreach Engagement
8.7 / 10

What is Bloomreach Engagement?

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

Company Details


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Awards & Recognition

Bloomreach Engagement won the following awards in the Marketing Automation - B2C category

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Bloomreach Engagement Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bloomreach Engagement.

87 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Engagement?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 86

Email Marketing Automation

93

Customer Journey Modelling

88

Marketing Master Data Management

88

Marketing Analytics

86

Marketing Asset Management

84

Social Media Marketing Management

83

SMS Marketing

83

Marketing Project Management

83

Mobile Marketing Management

79

Vendor Capability Ratings

Average 84

Breadth of Features

100

Ease of Implementation

100

Ease of IT Administration

100

Product Strategy and Rate of Improvement

100

Quality of Features

100

Availability and Quality of Training

98

Ease of Data Integration

96

Vendor Support

95

Ease of Customization

94

Business Value Created

91

Usability and Intuitiveness

90

Bloomreach Engagement Reviews

Agus T.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Customize reports with tailored security alerts

Likeliness to Recommend

8 / 10

What differentiates Bloomreach Engagement from other similar products?

Their advanced AI analyzes terabytes of security events, log data, and user profiles collected across our environment, providing individualized reports with tailored security alerts. The unified view cuts through data silos to surface previously hidden trends. I can see which devices, applications, and groups are at the highest risk based on their behaviors. The microtargeted messaging has resulted in fewer phishing clicks and privacy incidents, proving its effectiveness.

What is your favorite aspect of this product?

Using these insights, I segment user populations and deploy tailored communications. C-level executives receive high-level dashboards, while operations teams receive drilled-down forensics. End users receive gentle nudges or explicit advisories based on their level of risk. The content is personalized to optimize reception for each niche audience, including verbiage, fonts, and styles. This nuanced approach has significantly improved the adoption of new controls and security awareness initiatives. Users are receptive to advice that accurately frames their situation and needs.

What do you dislike most about this product?

Bloomreach streamlines security marketing, but pre-built integrations with additional data sources would further enhance personalization.

What recommendations would you give to someone considering this product?

Their contextual insight enables us to guide diverse populations towards secure behaviors effectively. Bloomreach Engagement has been invaluable in allowing customized strategies based on users' security behaviors and interactions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ralf K.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Take advantage of its communication options

Likeliness to Recommend

9 / 10

What differentiates Bloomreach Engagement from other similar products?

Bloomreach Engagement currently offers purchase order and invoice management. This feature would allow purchasing teams to share documents and updates with vendors in real-time, facilitating seamless collaboration across the supply chain.

What is your favorite aspect of this product?

Bloomreach Engagement has a centralized platform for procurement activities, including vendor selection, purchase orders, receipt tracking, and payments. Users can customize workflows to meet specific needs. Bloomreach Engagement streamlines communication through automated order and invoice workflows, simplifying tracking for each stage. Bloomreach Engagement can identify inefficiencies to optimize processes.

What do you dislike most about this product?

It supports the management of multiple suppliers, but expanding its third-party marketplace integrations could offer improved visibility and choice of vendors.

What recommendations would you give to someone considering this product?

I recommend Bloomreach Engagement for its ability to facilitate end-to-end supply chain visibility and collaboration. Its customizable features empower procurers to adapt workflows according to the unique needs of trading partners. Procurement teams that manage complex global supply networks can greatly benefit from partnering with Bloomreach Engagement.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adarsh B.

  • Role: Consultant
  • Industry: Media
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Feb 2024

Best too for Automated Marketing

Likeliness to Recommend

10 / 10

What differentiates Bloomreach Engagement from other similar products?

It made marketing for our client easy and flwaless.

What is your favorite aspect of this product?

Email marketing would be the best one for us.

What do you dislike most about this product?

Nothing so far but more features can be added.

What recommendations would you give to someone considering this product?

Definitely buy it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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