Top HubSpot Marketing Hub Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Common Features
Audience Segmentation | Data Visualization | Audience Demographics | API Framework | Device and Browser Analytics | Paid Search Integration | Search Engine Optimization | Social Media Analytics | Conversion Analysis | Customer Journey Modelling | Customer Value Analysis
9.0
Composite
Score
+93
Emotional
Footprint
87
Reviews
Best Alternatives and Competitors to HubSpot Marketing Hub
Compare how HubSpot Marketing Hub stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Google Analytics
8.9
Composite
Score
+90
Emotional
Footprint
610
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Google Analytics is:
Worse at Support
Less Caring
Less Efficient
Worse at Training
Less Transparent
Harder to Use
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Semrush
Semrush
8.8
Composite
Score
+89
Emotional
Footprint
67
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Semrush is:
Easier to Implement
Less Transparent
Less Reliable
Worse at Training
Worse at Integrating
Less Inspiring
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush
Hotjar
Hotjar
8.7
Composite
Score
+92
Emotional
Footprint
35
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Hotjar is:
More Inspiring
Better at Support
More Transparent
More Innovative
Easier to Use
Less Efficient
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Dynatrace
Dynatrace
8.5
Composite
Score
+99
Emotional
Footprint
21
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Dynatrace is:
More Inspiring
More Caring
More Efficient
More Innovative
More Transparent
More Reliable
The Dynatrace software intelligence platform monitors web scale application environments down to each individual transaction—with no gaps or blind spots—including front end, application performance, infrastructure, containers, and cloud.
Adobe Systems
Adobe Analytics
8.4
Composite
Score
+91
Emotional
Footprint
97
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Adobe Analytics is:
More Respectful
More Efficient
Worse at Training
Worse at Integrating
Less Transparent
Harder to Use
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Mixpanel
Mixpanel
8.2
Composite
Score
+93
Emotional
Footprint
30
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Mixpanel is:
More Caring
More Inspiring
More Respectful
More Transparent
More Innovative
Harder to Customize
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Matomo
Matomo
8.0
Composite
Score
+91
Emotional
Footprint
15
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Matomo is:
More Reliable
Easier to Implement
Less Inspiring
Less Transparent
Less Innovative
Worse at Training
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Amplitude
Amplitude Analytics
7.9
Composite
Score
+94
Emotional
Footprint
21
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Amplitude Analytics is:
More Respectful
Easier to Implement
More Caring
More Efficient
Worse at Integrating
Less Innovative
Intelligent insight into customer behavior. Allow your team to instantly answer both simple and complex questions—from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next.
Mouseflow
Mouseflow
7.7
Composite
Score
+87
Emotional
Footprint
39
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Mouseflow is:
Less Innovative
Less Inspiring
Less Caring
Worse at Training
Less Transparent
Worse at Integrating
Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.
Heap, Inc.
Heap
7.5
Composite
Score
+86
Emotional
Footprint
19
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Heap is:
More Respectful
Less Innovative
Less Reliable
Less Transparent
Less Inspiring
Worse at Training
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Elastic
Elastic Observability
7.4
Composite
Score
+82
Emotional
Footprint
34
Reviews
Reviews Say
Compared to HubSpot Marketing Hub, Elastic Observability is:
Less Caring
Less Transparent
Less Respectful
Less Innovative
Worse at Training
Less Efficient
Elastic Cloud is the best way to consume all of Elastic's products across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features. Accelerate results that matter, securely and at scale.