Web Analytics
Web Analytics is the analysis of website data in order to optimize web activity. This provides a tailored online service delivery, including targeted advertising, leads generation, and demographic information of website visitors.
The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.
These include:
- User Satisfaction Rankings
- Business Value Scores
- Vendor Capability Comparisons
- Product Feature Evaluations
The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.
These include:
- Strategy and Innovation
- Service Experience
- Conflict Resolution
- Product Impact
- Negotiation and Contract
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Latest Research
Mouseflow introduces live heatmaps to its web analytics platform to allow users to gain unique insights from large data sets with just a glance!
Web Analytics Products
Data QuadrantReport
A thorough evaluation and ranking of all software to compare software across every dimension.
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Emotional FootprintReport
A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.
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Mouseflow
Mouseflow
Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.
8.3
Composite Score
8.1
CX Score
+78
Emotional Footprint
91%
Likeliness to Recommend
28
Reviews
Google Analytics
Google Analytics gives you the free tools you need to analyze data for your business in one place.
8.2
Composite Score
8.4
CX Score
+85
Emotional Footprint
84%
Likeliness to Recommend
95
Reviews
QuestionPro
SurveyAnalytics
The Survey Analytics Enterprise Feedback Platform is a one-stop solution for managing feedback via the web. From simple web surveys to large, complex, international market research, we have a platform that will meet your requirements.
8.0
Composite Score
8.1
CX Score
+83
Emotional Footprint
80%
Likeliness to Recommend
22
Reviews
Alexa
Alexa
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.
8.0
Composite Score
7.9
CX Score
+80
Emotional Footprint
82%
Likeliness to Recommend
18
Reviews
Elastic
Elastic Stack
Elastic believes getting immediate, actionable insight from data matters. As the company behind the three open source projects — Elasticsearch, Logstash, and Kibana — designed to take data from any source and search, analyze, and visualize it in real time, Elastic is helping people make sense of data.
7.8
Composite Score
7.8
CX Score
+78
Emotional Footprint
80%
Likeliness to Recommend
25
Reviews
AdClarity
AdClarity
We help your business understand how it should and can be reaching its audiences. We show you what works and what doesn’t in your industry. We enable your business to grow its clientele by discovering new traffic sources, untapped markets, and new clients to work with.
7.7
Composite Score
7.9
CX Score
+76
Emotional Footprint
77%
Likeliness to Recommend
22
Reviews
Adobe
Adobe Analytics
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
7.7
Composite Score
7.8
CX Score
+74
Emotional Footprint
81%
Likeliness to Recommend
39
Reviews
App Annie
App Annie
App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization. The company's mission to help customers create winning mobile experiences.
8.7
Composite Score
9.4
CX Score
+100
Emotional Footprint
87%
Likeliness to Recommend
9
Reviews
IBM
IBM Digital Analytics
IBM Digital Analytics provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. With this solution, you can track and analyze visitor behavior over time, across multiple touch points and channels, and go from insight to personalized marketing action with just a few clicks.
8.5
Composite Score
7.9
CX Score
+72
Emotional Footprint
89%
Likeliness to Recommend
5
Reviews
RankAbove
RankAbove
Each time RankAbove crawls a website, it identifies every issue and opportunity on the website and off (backlinks). Our algorithm then prioritizes these items based on the weight of the issue, number of pages it affects, and how important those pages are to the website.
8.3
Composite Score
9.1
CX Score
+95
Emotional Footprint
81%
Likeliness to Recommend
5
Reviews
Digital360
Digital360 Digital Marketing
We’re focussed on getting results for our clients – not just digital results but real business results like increased revenue, higher transactional yields and sustainable growth. That’s why we’ve developed end-to-end online strategies that seamlessly integrate with your business goals.
8.0
Composite Score
8.1
CX Score
+80
Emotional Footprint
86%
Likeliness to Recommend
8
Reviews
TUNE
Tune HasOffers
Empowering networks, advertisers, and media buyers to measure, analyze, and optimize their mobile and online marketing campaigns—in real time.
7.9
Composite Score
9.0
CX Score
+92
Emotional Footprint
77%
Likeliness to Recommend
5
Reviews
MouseStats
MouseStats
There are lots of great analytic products out there to measure success, but none of them will tell you “how” to become victorious, but MouseStats will.
7.8
Composite Score
8.4
CX Score
+88
Emotional Footprint
68%
Likeliness to Recommend
9
Reviews
Zoho
Zoho SalesIQ
Zoho SalesIQ is a platform that can help you boost your sales, support and marketing activities on your business website/application. It identifies visitors visiting your site or accessing your product, keep them engaging with the automation tools and helps you communicate with them via message, audio call, email, etc. SalesIQ also supports you by deploying a high-powered full-time bot that can hold your online business running 24X7.
7.8
Composite Score
8.2
CX Score
+85
Emotional Footprint
69%
Likeliness to Recommend
6
Reviews
Domo
Domo
Domo brings your business and all its data together in one intuitive platform. With Domo, it's easy to see the information you care about in one place and use it to make faster, better-informed decisions.
7.4
Composite Score
7.5
CX Score
+70
Emotional Footprint
75%
Likeliness to Recommend
7
Reviews
Webtrends
WebTrends
Our portfolio of cross-channel, real-time, individualized and actionable solutions pairs superior technology with a team of experts who ensure your unique goals are met at every step. Use all of our solutions in tandem to create the ultimate digital marketing environment or select any individual option that meets your needs.
6.7
Composite Score
7.0
CX Score
+60
Emotional Footprint
75%
Likeliness to Recommend
7
Reviews
Upsight
Upsight Analytics
We give you powerful tools to identify and monitor unique business KPIs, explore app and user data, and create personalized user experiences that impact app performance.
--
Composite Score
9.4
CX Score
+100
Emotional Footprint
97%
Likeliness to Recommend
4
Reviews
Exponea
Exponea Experience Cloud
Exponea Experience Cloud is an award-winning customer experience and data management platform that not only boosts e-commerce growth with AI-powered engagement automation, but also helps improve company culture with improved cross-department collaboration and customer centricity. The company empowers e-commerce, around the globe, in delivering highly personalized experiences to their customers, raising conversion rates and maximizing customer lifetime value. Exponea focuses on fast growing online retail companies and fashion brand leaders around the world.
--
Composite Score
10.0
CX Score
+100
Emotional Footprint
89%
Likeliness to Recommend
1
Reviews
Amplitude Inc.
Amplitude Behavioral Platform
Powerful analytics for deep and actionable insights on your product's 360° customer experience.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Applied Technologies Internet (At Internet)
At Internet's Analytics Suite
The Analytics Suite reinvents digital analytics by placing it at the heart of your business. Power your decisions with clean, reliable, GDPR-compliant data and valuable real-time insights for everyone in your company, no matter their job role.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Chartbeat Inc
Chartbeat for Publishing
Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Crazy Egg
Crazy Egg
Crazy Egg is an analytics platform that tracks and optimizes website visitor behavior so you can improve the user experience, increase your conversion rates, and boost your bottom line.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Dynatrace
Dynatrace Customer Experience
Monitor and analyze user experience to deliver engaging mobile and web experiences and drive positive business outcomes. Get a 360 degree view and zoom in to every single customer journey. Deliver outstanding quality and performance across all digital touchpoints.
--
Composite Score
8.9
CX Score
+77
Emotional Footprint
78%
Likeliness to Recommend
1
Reviews
GoSquared
GoSquared Analytics
GoSquared is the intelligent software platform designed to turn website visitors into customers effortlessly. People in marketing, sales, and customer service have always had to struggle with complicated, expensive, ineffective tools from companies that promise the world.
--
Composite Score
--
CX Score
+100
Emotional Footprint
78%
Likeliness to Recommend
1
Reviews
Heap, Inc.
Heap Behavioral Analytics
Understand your customers’ behaviors with Heap Behavioral Analytics. Iterate quickly as you dig deep into customer behavior – analyze any event, segment, or property.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
All Research
Mouseflow introduces live heatmaps to its web analytics platform to allow users to gain unique insights from large data sets with just a glance!
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