Web Analytics

Web Analytics is the analysis of website data in order to optimize web activity. This provides a tailored online service delivery, including targeted advertising, leads generation, and demographic information of website visitors.

The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

These include:

  • User Satisfaction Rankings
  • Business Value Scores
  • Vendor Capability Comparisons
  • Product Feature Evaluations
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The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

These include:

  • Strategy and Innovation
  • Service Experience
  • Conflict Resolution
  • Product Impact
  • Negotiation and Contract
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Latest Research

Mouseflow Adds Live Heatmaps to Web Analytics Platform
March 11, 2020

Mouseflow introduces live heatmaps to its web analytics platform to allow users to gain unique insights from large data sets with just a glance!

Author: Anthony Costa (Info-Tech)

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Web Analytics Products

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Data QuadrantReport

A thorough evaluation and ranking of all software to compare software across every dimension.

Download Report

Emotional FootprintReport

A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.

Download Report
data-quadrant-awards-badge 2019

Mouseflow

Mouseflow

Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.

8.3

Composite Score

8.1

CX Score

+78

Emotional Footprint

91%

Likeliness to Recommend

28

Reviews

data-quadrant-awards-badge 2019

Google

Google Analytics

Google Analytics gives you the free tools you need to analyze data for your business in one place.

8.2

Composite Score

8.4

CX Score

+85

Emotional Footprint

84%

Likeliness to Recommend

95

Reviews

QuestionPro

SurveyAnalytics

The Survey Analytics Enterprise Feedback Platform is a one-stop solution for managing feedback via the web. From simple web surveys to large, complex, international market research, we have a platform that will meet your requirements.

8.0

Composite Score

8.1

CX Score

+83

Emotional Footprint

80%

Likeliness to Recommend

22

Reviews

Alexa

Alexa

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

8.0

Composite Score

7.9

CX Score

+80

Emotional Footprint

82%

Likeliness to Recommend

18

Reviews

Elastic

Elastic Stack

Elastic believes getting immediate, actionable insight from data matters. As the company behind the three open source projects — Elasticsearch, Logstash, and Kibana — designed to take data from any source and search, analyze, and visualize it in real time, Elastic is helping people make sense of data.

7.8

Composite Score

7.8

CX Score

+78

Emotional Footprint

80%

Likeliness to Recommend

25

Reviews

AdClarity

AdClarity

We help your business understand how it should and can be reaching its audiences. We show you what works and what doesn’t in your industry. We enable your business to grow its clientele by discovering new traffic sources, untapped markets, and new clients to work with.

7.7

Composite Score

7.9

CX Score

+76

Emotional Footprint

77%

Likeliness to Recommend

22

Reviews

Adobe

Adobe Analytics

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

7.7

Composite Score

7.8

CX Score

+74

Emotional Footprint

81%

Likeliness to Recommend

39

Reviews

App Annie

App Annie

App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization. The company's mission to help customers create winning mobile experiences.

8.7

Composite Score

9.4

CX Score

+100

Emotional Footprint

87%

Likeliness to Recommend

9

Reviews

IBM

IBM Digital Analytics

IBM Digital Analytics provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. With this solution, you can track and analyze visitor behavior over time, across multiple touch points and channels, and go from insight to personalized marketing action with just a few clicks.

8.5

Composite Score

7.9

CX Score

+72

Emotional Footprint

89%

Likeliness to Recommend

5

Reviews

RankAbove

RankAbove

Each time RankAbove crawls a website, it identifies every issue and opportunity on the website and off (backlinks). Our algorithm then prioritizes these items based on the weight of the issue, number of pages it affects, and how important those pages are to the website.

8.3

Composite Score

9.1

CX Score

+95

Emotional Footprint

81%

Likeliness to Recommend

5

Reviews

Digital360

Digital360 Digital Marketing

We’re focussed on getting results for our clients – not just digital results but real business results like increased revenue, higher transactional yields and sustainable growth. That’s why we’ve developed end-to-end online strategies that seamlessly integrate with your business goals.

8.0

Composite Score

8.1

CX Score

+80

Emotional Footprint

86%

Likeliness to Recommend

8

Reviews

TUNE

Tune HasOffers

Empowering networks, advertisers, and media buyers to measure, analyze, and optimize their mobile and online marketing campaigns—in real time.

7.9

Composite Score

9.0

CX Score

+92

Emotional Footprint

77%

Likeliness to Recommend

5

Reviews

MouseStats

MouseStats

There are lots of great analytic products out there to measure success, but none of them will tell you “how” to become victorious, but MouseStats will.

7.8

Composite Score

8.4

CX Score

+88

Emotional Footprint

68%

Likeliness to Recommend

9

Reviews

Zoho

Zoho SalesIQ

Zoho SalesIQ is a platform that can help you boost your sales, support and marketing activities on your business website/application. It identifies visitors visiting your site or accessing your product, keep them engaging with the automation tools and helps you communicate with them via message, audio call, email, etc. SalesIQ also supports you by deploying a high-powered full-time bot that can hold your online business running 24X7.

7.8

Composite Score

8.2

CX Score

+85

Emotional Footprint

69%

Likeliness to Recommend

6

Reviews

Domo

Domo

Domo brings your business and all its data together in one intuitive platform. With Domo, it's easy to see the information you care about in one place and use it to make faster, better-informed decisions.

7.4

Composite Score

7.5

CX Score

+70

Emotional Footprint

75%

Likeliness to Recommend

7

Reviews

Webtrends

WebTrends

Our portfolio of cross-channel, real-time, individualized and actionable solutions pairs superior technology with a team of experts who ensure your unique goals are met at every step. Use all of our solutions in tandem to create the ultimate digital marketing environment or select any individual option that meets your needs.

6.7

Composite Score

7.0

CX Score

+60

Emotional Footprint

75%

Likeliness to Recommend

7

Reviews

Upsight

Upsight Analytics

We give you powerful tools to identify and monitor unique business KPIs, explore app and user data, and create personalized user experiences that impact app performance.

--

Composite Score

9.4

CX Score

+100

Emotional Footprint

97%

Likeliness to Recommend

4

Reviews

Exponea

Exponea Experience Cloud

Exponea Experience Cloud is an award-winning customer experience and data management platform that not only boosts e-commerce growth with AI-powered engagement automation, but also helps improve company culture with improved cross-department collaboration and customer centricity. The company empowers e-commerce, around the globe, in delivering highly personalized experiences to their customers, raising conversion rates and maximizing customer lifetime value. Exponea focuses on fast growing online retail companies and fashion brand leaders around the world.

--

Composite Score

10.0

CX Score

+100

Emotional Footprint

89%

Likeliness to Recommend

1

Reviews

Amplitude Inc.

Amplitude Behavioral Platform

Powerful analytics for deep and actionable insights on your product's 360‎° customer experience.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Applied Technologies Internet (At Internet)

At Internet's Analytics Suite

The Analytics Suite reinvents digital analytics by placing it at the heart of your business. Power your decisions with clean, reliable, GDPR-compliant data and valuable real-time insights for everyone in your company, no matter their job role.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Chartbeat Inc

Chartbeat for Publishing

Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Crazy Egg

Crazy Egg

Crazy Egg is an analytics platform that tracks and optimizes website visitor behavior so you can improve the user experience, increase your conversion rates, and boost your bottom line.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Dynatrace

Dynatrace Customer Experience

Monitor and analyze user experience to deliver engaging mobile and web experiences and drive positive business outcomes. Get a 360 degree view and zoom in to every single customer journey. Deliver outstanding quality and performance across all digital touchpoints.

--

Composite Score

8.9

CX Score

+77

Emotional Footprint

78%

Likeliness to Recommend

1

Reviews

GoSquared

GoSquared Analytics

GoSquared is the intelligent software platform designed to turn website visitors into customers effortlessly. People in marketing, sales, and customer service have always had to struggle with complicated, expensive, ineffective tools from companies that promise the world.

--

Composite Score

--

CX Score

+100

Emotional Footprint

78%

Likeliness to Recommend

1

Reviews

Heap, Inc.

Heap Behavioral Analytics

Understand your customers’ behaviors with Heap Behavioral Analytics. Iterate quickly as you dig deep into customer behavior – analyze any event, segment, or property.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

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All Research

Mouseflow Adds Live Heatmaps to Web Analytics Platform
March 11, 2020

Mouseflow introduces live heatmaps to its web analytics platform to allow users to gain unique insights from large data sets with just a glance!

Author: Anthony Costa (Info-Tech)