The global unified communications market will have an anticipated worth of US$167.1 billion by 2025, says a new report published by Research and Markets. This would mark a CARG of 25% based on current market size.
Factors playing a role in increasing unified communications adoption include an enterprise emphasis on team collaboration, the prominence of unified communications as a service (UCaaS), and the virtualization of data.
In particular, cloud-based UCaaS platforms that allow remote and diverse groups to collaborate in real time are increasingly popular.
The shift toward team collaboration is creating new opportunities and competition for key players in the unified communications market. Companies such as IBM, Cisco, and Avaya now offer a variety of features that cover audio and video conferencing, instant messaging, and productivity suites.
Other notable findings of this report indicate that:
The anticipated growth of the unified communications market should not come as a surprise. Organizations are reaping numerous benefits from adopting UCaaS, from streamlined internal collaboration platforms to easier access to remote groups (suppliers, customers, contractors, and consultants).
However, increased competition and innovation from the key players in this market has made deciding what unified communications platform to adopt more complicated.
Before adopting any specific UCaaS, clients should first determine what communication and collaboration tools are currently in use across their organization. It is common for organizations to be overburdened by overlapping and redundant collaboration tools.
Sometimes the most suitable unified communications tool for a specific organization will not be the “best” on the market. Clients should derive their own evaluative criteria based on an assessment of their organization’s current communications state.
Source: Info-Tech Research Group, Establish a Communication and Collaboration System Strategy
If overlaps and gaps in an organization’s collaborative services are discovered, clients should evaluate the added value adopting a unified communications tool will offer. The most suitable tool will be that which provide the broadest coverage and utility, with the client phasing out redundant services.
Clients should also bear in mind that users of these collaboration services should have continual training throughout these services’ lifecycle. Training users just once on a new tool is not effective and is a likely cause for why overlapping occurs.