Home > Categories > Project Portfolio Management > Workfront Acquires Atiim to Shine Light on Strategic Alignment

Software Category

Project Portfolio Management

Write Review

Workfront Acquires Atiim to Shine Light on Strategic Alignment

Workfront recently announced its acquisition of Atiim, a leading OKR (Objectives and Key Results) vendor. It plans to offer an integrated tool set called Workfront Goals in the coming year, connecting the objectives tracking front end (OKR software) to its work management application (Workfront, formerly known as @Task).

Workfront’s success as a work management platform has been fueled by the product’s flexibility for projects of any size with any level of planning. While the solution makes sense with formalized project management practices, adoption is natural when you have unplanned, poorly resourced small projects that are more to-do lists than masterpieces of structured planning.

However, a common concern has been the lack of new project intake workflow and the ability to connect the project to strategic drivers. As a result, the database soon begins to look like a big project repository without the order imposed by strategic portfolio alignment.

The upcoming integration with Atiim makes conceptual sense. After all, the OKR solution vendors got their early momentum from the failure of PPM vendors to show adoption across the entire portfolio. Hiving off the top-line strategic goals and objectives introduced a deliberate layer of abstraction between goals and implementation details, allowing flexibility to execute in a less structured environment.

By re-connecting the previously abstracted ideas of goal setting and execution, more-mature organizations can run in a more holistic environment.

One concern won’t go away any time soon: adoption. Full PPM solutions like Workfront will quickly expose any lack of complete adoption and diligent content management. Workfront Goals will connect the strategic and execution dots, as long as you keep maintaining those dots.

Source: Workfront at SoftwareReviews, November 2019

Our Take

Conceptually, it is strange to see a PPM solution without a solid front end for strategy, goals, metrics, and results. The acquisition makes sense and sets the stage for a strong Organizational Change Management (OCM) play in the future. For now, users will have to focus on project-level adoption since the software can only connect dots that exist.

Other Recent Research in Project Portfolio Management

Project Portfolio Management

IBM Raises Price on Software Support; Shoves Customers Toward the Cloud

IBM is changing the terms of its ubiquitous Passport Advantage agreement to remove entitled discounts on over 5,000 on-premises software products, resulting in an immediate price increase for IBM Software & Support (S&S) across its vast customer landscape.

Project Portfolio Management

The Many Flavors of Application Rationalization

The application portfolio management (APM) tool space can be a confusing one, as many software vendors offer their own take of what APM is. Enterprise architecture, application management and project portfolio management tools offer an APM use case, but these are often quite skewed the primary function of the tool.

Project Portfolio Management

KeyedIn Announces Improved Support for Agile Portfolio Management

KeyedIn released version 7.0 of its flagship product, KeyedIn Projects, featuring support for the transition to an increasingly Agile-focused IT shop. Work is assigned to Agile teams when the individual assignment is impractical.

Project Portfolio Management

Planview and Tasktop Announce Strategic Partnership to Enable Portfolio Management for Agile Organizations

To provide a single pane of glass for the work done across disparate teams, Planview announced a strategic partnership with Tasktop to expand its Agile Scaler offering. Now, organizations can aggregate the work of various teams into a portfolio and assess status and the financial impact to business objectives and analyze dependencies across different teams.