Home > Categories > Marketing Management > Oracle's Introduction of Redwood UX Paradigm a Step Towards Better End-User Adoption

Software Category

Marketing Management

Write Review

Oracle's Introduction of Redwood UX Paradigm a Step Towards Better End-User Adoption

Oracle introduced its new “Redwood” UX at Oracle OpenWorld 2019, promising a better – and more consistent – user experience across the bulk of its enterprise application offerings.

Centered on softer colors, more judicious use of red, and simplified end-user interface elements and workflows, the design schema aims to make applications more inviting for those who use them. Oracle aims to ensure the Redwood interface is consistent across its core set of enterprise applications, from CX Cloud to HR Cloud.

In the past, many enterprise application vendors – Oracle included – were frequently indicted by end users as having complicated, off-putting, or non-existent user experience designs. As employees now bring ease-of-use expectations from their consumer lives into the workplace, it’s more important than ever before that software vendors meet these expectations with pleasing, inviting design schemas.

Spearheaded by senior vice-president of user experience Hillel Cooperman, the Redwood schema appears to hit the mark – and represents a significant step forward in Oracle’s efforts to ensure users enjoy engaging with its product. Happy users means more application uptake and adoption – and that helps IT managers realize the investments they make in platforms such as ERP, HRIS, and CRM.

Above: Redwood UX

Our Take

Oracle announced it would be rolling out a new user experience design paradigm, nicknamed “Redwood” at Oracle OpenWorld 2019.

Having a strong UX design is critical to building user engagement and adoption: the move is a smart step for Oracle, which has historically been the target of concerns over the amenability of its UX to the actual users of their applications.


Want to Know More?

Use Experience Design to Drive Empathy With the Business

Build a Strong Technology Foundation for Customer Experience Management

Other Recent Research in Marketing Management

Marketing Management

The Enterprise Applications Journey: Transform Your Applications Practice From Firefighter to Innovator and Keep It There!

An enterprise applications practice holds the key to an organization’s technology tool chest. As applications practitioners, it is our responsibility to recognize the compelling events that drive a need for technology change.

Marketing Management

Conversational UI Is the Talk of Oracle OpenWorld 2019

Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced several improvements to its conversational UI, Oracle Digital Assistant.

Marketing Management

Constant Contact Expands Its Reach Into Online and Social Marketing for Small Businesses

Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small businesses. The move marks a strong direction to double-down on the SMB segment.

Marketing Management

Adobe’s ELA Is All About Product Optimization…Not the Price

Adobe has achieved near-monopoly status in the world of graphic/web design through the massive adoption of its Creative Suite product set. Far too often customers are focusing on the subscription price when there is much more value to be obtained through optimizing product selection and proactive management of end-users’ software usage.