Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Advanced Campaign Management | Email Marketing Automation | Marketing Analytics | Marketing Workflow Management | Lead Nurturing | Social Media Automation | Segmentation | Task and Alert Automation
8.7
Composite Score
+90
Emotional Footprint
89
Reviews
Compare how HubSpot Marketing Hub stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
9.0
Composite Score
+94
Emotional Footprint
20
Reviews
Compared to HubSpot Marketing Hub, Bloomreach is:
Better at Support
Better at Integrating
More Transparent
More Innovative
Easier to Use
More Respectful
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey.
8.7
Composite Score
+91
Emotional Footprint
40
Reviews
Compared to HubSpot Marketing Hub, ActiveCampaign is:
More Transparent
Better at Integrating
Easier to Implement
Easier to Customize
Less Caring
Harder to Use
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
8.7
Composite Score
+93
Emotional Footprint
19
Reviews
Compared to HubSpot Marketing Hub, Braze is:
Better at Support
More Efficient
More Respectful
Easier to Use
Easier to Customize
Less Transparent
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
8.5
Composite Score
+92
Emotional Footprint
15
Reviews
Compared to HubSpot Marketing Hub, Acoustic Campaign is:
Easier to Customize
Less Innovative
Worse at Training
Less Transparent
Worse at Integrating
Less Inspiring
Acoustic Campaign (Formerly IBM Watson Marketing) is a digital marketing platform that puts the power of data insights into the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral and profile data from any source to create relevant campaigns across email, web, mobile push, SMS, social, group messaging, and offline channels including telesales and mail and print fulfillment centers. Leverage Acoustic Analytics events and Acoustic Personalization audiences to reach your contacts with consistent, targeted messages.
8.4
Composite Score
+83
Emotional Footprint
31
Reviews
Compared to HubSpot Marketing Hub, Adobe Marketo Engage is:
Less Caring
Less Transparent
Less Innovative
Worse at Training
Less Efficient
Harder to Implement
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
8.4
Composite Score
+94
Emotional Footprint
16
Reviews
Compared to HubSpot Marketing Hub, Adobe Campaign is:
More Transparent
More Inspiring
Worse at Training
Harder to Use
Harder to Customize
Worse at Support
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
8.3
Composite Score
+86
Emotional Footprint
20
Reviews
Compared to HubSpot Marketing Hub, Oracle Eloqua is:
Less Efficient
Less Inspiring
Worse at Training
Less Caring
Less Reliable
Worse at Integrating
Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers' Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing's ROI.
8.1
Composite Score
+83
Emotional Footprint
17
Reviews
Compared to HubSpot Marketing Hub, Sugar Market is:
Less Transparent
Less Innovative
Less Efficient
Less Reliable
Less Caring
Less Inspiring
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
7.7
Composite Score
+79
Emotional Footprint
46
Reviews
Compared to HubSpot Marketing Hub, Salesforce Pardot is:
Less Inspiring
Less Reliable
Harder to Customize
Worse at Training
Harder to Use
Worse at Support
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
7.4
Composite Score
+72
Emotional Footprint
34
Reviews
Compared to HubSpot Marketing Hub, MoEngage is:
Less Caring
Less Transparent
Less Inspiring
Worse at Training
Less Innovative
Worse at Integrating
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
6.8
Composite Score
+56
Emotional Footprint
18
Reviews
Compared to HubSpot Marketing Hub, Act-On is:
Less Inspiring
Less Innovative
Less Reliable
Less Transparent
Less Efficient
Less Caring
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.