PHEMI is a data privacy solution focused on keeping data-processing activities secure by redacting information based on the role of the accessor; thus, allowing such data to be leveraged in multiple use cases without compromising privacy.
Rather than focusing on managing compliance obligations like many other data privacy platforms, PHEMI provides capabilities around maintaining data-subject anonymity while data analysis is taking place.
PHEMI uses a combination of data classification and meta-tagging to indicate data sensitivity and what information needs obfuscating (and to what level) based on who is accessing it. This prevents unnecessary sprawl of sensitive data and limits the potential dangers of data processing.
This feature makes the product particularly useful for healthcare organizations. It allows patient records to be "fully available" to a primary care physician; "mostly available" to consulting physicians; reduced to specific (but non-personal) indicators for researchers; non-personal summaries for data scientists; and tokenized representations for systems administrators.
PHEMI’s industry roots are in healthcare, which is what accounts for the company’s industry-specific marketing. However, this tool could be used by any organization that is conducting data analysis at multiple levels and looking for an easy-to-use solution to protect the privacy of their data subjects. Yet for those in the healthcare space, it doesn’t hurt to have a vendor who is well-acquainted with the data flows of your industry and its unique challenges.