Compare and Evaluate

Enterprise Social Media Management

Software for monitoring social media activity with the goal of gaining insight into user opinion and optimizing social media campaigns.

The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

These include:

  • User Satisfaction Rankings
  • Business Value Scores
  • Vendor Capability Comparisons
  • Product Feature Evaluations

The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

These include:

  • Strategy and Innovation
  • Service Experience
  • Conflict Resolution
  • Product Impact
  • Negotiation and Contract

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Latest Research

Sprinklr Moves Towards Broader Digital Engagement
March 20, 2019

Sprinklr has been a pillar of the social media management market for nearly a decade. The firm has now articulated a vision to move beyond its social roots, augmenting its core solution with broader capabilities for digital customer engagement.

Author: Ben Dickie (Info-Tech)

See All Research

Enterprise Social Media Management Products

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Data QuadrantReport

A thorough evaluation and ranking of all software to compare software across every dimension.

Emotional FootprintReport

A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.

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EMOTIONAL FOOTPRINT EMOTIONAL FOOTPRINT 2020

Khoros

Khoros

Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.

8.6

Composite Score

9.2

CX Score

+93

Emotional Footprint

82%

Likeliness to Recommend

19

Reviews

Sprout Social

Sprout Social

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.1

Composite Score

8.4

CX Score

+85

Emotional Footprint

81%

Likeliness to Recommend

79

Reviews

Buffer

Buffer

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

8.0

Composite Score

7.7

CX Score

+79

Emotional Footprint

85%

Likeliness to Recommend

10

Reviews

HootSuite

Hootsuite Social Media Management

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

7.9

Composite Score

8.1

CX Score

+80

Emotional Footprint

82%

Likeliness to Recommend

130

Reviews

Act-on Software

Act-On Platform

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.

7.9

Composite Score

8.1

CX Score

+79

Emotional Footprint

77%

Likeliness to Recommend

13

Reviews

HubSpot

HubSpot Marketing Hub (Social)

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

7.9

Composite Score

8.0

CX Score

+76

Emotional Footprint

83%

Likeliness to Recommend

26

Reviews

Sprinklr

Sprinklr Social Media

Sprinklr's social media management platform is purpose-built for enterprise deployment and integration. It makes social media a core function for every one of your business lines, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management.

7.4

Composite Score

7.4

CX Score

+73

Emotional Footprint

73%

Likeliness to Recommend

49

Reviews

Meltwater Group

Meltwater

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

7.3

Composite Score

7.3

CX Score

+69

Emotional Footprint

74%

Likeliness to Recommend

63

Reviews

Salesforce.Com Inc

Salesforce Marketing Cloud (Social Studio)

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.1

Composite Score

7.2

CX Score

+67

Emotional Footprint

75%

Likeliness to Recommend

16

Reviews

AgoraPulse

agorapulse

Agorapulse is an affordable social media dashboard that helps businesses and agencies easily publish content and manage their most important conversations on their social networks.

8.9

Composite Score

9.6

CX Score

+100

Emotional Footprint

86%

Likeliness to Recommend

5

Reviews

Brand24

Brand24

Discover what people are saying online about your brand - as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.

8.8

Composite Score

9.3

CX Score

+99

Emotional Footprint

83%

Likeliness to Recommend

5

Reviews

Sendible

Sendible

Manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard.

8.7

Composite Score

9.4

CX Score

+99

Emotional Footprint

88%

Likeliness to Recommend

9

Reviews

LoginRadius

LoginRadius Platform

LoginRadius' platform simplifies user registration on your website, centralizes user profile data, and amplifies your marketing ROI through integrations with other applications. LoginRadius is built for the developer community to integrate robust Authentication and Single Sign-On with a single code.

7.7

Composite Score

7.8

CX Score

+76

Emotional Footprint

75%

Likeliness to Recommend

9

Reviews

Meltwater Group

Meltwater Media Intelligence Platform

Meltwater media intelligence platform helps companies stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition.

--

Composite Score

0.0

CX Score

0

Emotional Footprint

56%

Likeliness to Recommend

1

Reviews

Spredfast

Spredfast

A Social Media Management System that enables companies to monitor, manage and measure social media initiatives.

--

Composite Score

8.8

CX Score

+100

Emotional Footprint

78%

Likeliness to Recommend

1

Reviews

Linkfluence

Linkfluence Radarly

Discover Radarly, the only social media intelligence solution offering powerful social media listening, performance measurement, community engagement and real-time management of countless daily conversations

--

Composite Score

10.0

CX Score

+100

Emotional Footprint

81%

Likeliness to Recommend

3

Reviews

Socialbakers

Socialbakers

Our mission is pretty simple: we want to put the industry’s deepest social media data set to work for you. Competitive social media analytics, advanced community management, social ads, custom dashboard solutions - we provide the tools that make the complex social environment simple, navigable, and profitable.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Simply Measured

SimplyMeasured

Simply Measured makes it easy to analyze your paid, owned, and earned activity from all of your social networks. Insights are delivered exactly how you need them, whether that's on the web, in dynamic Excel reports, or in PowerPoint.

--

Composite Score

--

CX Score

+95

Emotional Footprint

72%

Likeliness to Recommend

2

Reviews

Falcon.io

Falcon.io

Listen, Engage, Publish, Measure and build stronger connections with your Audience. Falcon is how medium to enterprise-sized companies can take social media marketing and the customer experience to the next level.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Oktopost

Oktopost

Effortlessly manage, organize, and schedule large volumes of social content across multiple profiles, networks, and campaigns.

--

Composite Score

--

CX Score

+100

Emotional Footprint

78%

Likeliness to Recommend

1

Reviews

SocialPilot

SocialPilot

85,000+ professionals trust SocialPilot to manage social media, schedule social media posts, improve engagement and analyze results - at a pocket-friendly cost.

--

Composite Score

--

CX Score

+96

Emotional Footprint

83%

Likeliness to Recommend

2

Reviews

NUVI

Nuvi

NUVI™Social Media Marketing Suite, is a real-time research, monitoring, publishing and analytics platform. We make social conversations on the web actionable and insightful using elegant dashboards and unique visualizations.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Socxo

Socxo

The Socxo brand advocacy platform is designed to power up your brand’s organic reach, lead generation, and sales conversions by leveraging the social networks of your brand ambassadors – while providing an intuitive, seamless experience to users and administrators alike.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

All Research

Sprinklr Moves Towards Broader Digital Engagement
March 20, 2019

Sprinklr has been a pillar of the social media management market for nearly a decade. The firm has now articulated a vision to move beyond its social roots, augmenting its core solution with broader capabilities for digital customer engagement.

Author: Ben Dickie (Info-Tech)