Compare and Evaluate
Email Marketing Software
E-mail marketing platforms provide robust capabilities that allow organizations to manage their e-mail marketing campaigns end-to-end. These tools provide not only the ability to create, test and disseminate e-mail content, but also provide the ability to track campaign efficacy.
The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.
These include:
- User Satisfaction Rankings
- Business Value Scores
- Vendor Capability Comparisons
- Product Feature Evaluations
The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.
These include:
- Strategy and Innovation
- Service Experience
- Conflict Resolution
- Product Impact
- Negotiation and Contract
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Email Marketing Software Products
Adobe Systems
Adobe Campaign
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
8.6
Composite Score
8.6
CX Score
+82
Emotional Footprint
90%
Likeliness to Recommend
10
Reviews
Constant Contact, Inc.
Constant Contact Email Marketing
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
8.2
Composite Score
8.5
CX Score
+81
Emotional Footprint
86%
Likeliness to Recommend
10
Reviews
Sendinblue
Sendinblue
SendinBlue is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, SendinBlue is for both beginners and advanced users.
8.1
Composite Score
7.8
CX Score
+79
Emotional Footprint
79%
Likeliness to Recommend
2
Reviews
MailChimp
MailChimp
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
7.9
Composite Score
7.9
CX Score
+77
Emotional Footprint
79%
Likeliness to Recommend
24
Reviews
Maropost
Maropost
Maropost delivers a powerful, easy-to-use, enterprise level solution that is built to suit your marketing needs. Our email marketing/marketing automation platform includes the most useful and practical tools—all within an intuitive dashboard.
9.7
Composite Score
10.0
CX Score
+100
Emotional Footprint
89%
Likeliness to Recommend
5
Reviews
Klaviyo
Klaviyo
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
9.7
Composite Score
10.0
CX Score
+100
Emotional Footprint
89%
Likeliness to Recommend
6
Reviews
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
9.5
Composite Score
9.7
CX Score
+98
Emotional Footprint
88%
Likeliness to Recommend
8
Reviews
Act-on Software
Act-On Platform
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
9.4
Composite Score
9.8
CX Score
+100
Emotional Footprint
84%
Likeliness to Recommend
5
Reviews
Campaign Monitor Pty Ltd
Campaign Monitor
Powerful email marketing with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.
9.4
Composite Score
9.7
CX Score
+99
Emotional Footprint
86%
Likeliness to Recommend
8
Reviews
Emma, Inc.
Emma
Connect your data, build your audience, and create your most successful email program ever.
9.1
Composite Score
9.3
CX Score
+97
Emotional Footprint
87%
Likeliness to Recommend
7
Reviews
Adobe Systems
Adobe Marketing Cloud
End-to-end digital marketing. Adobe Marketing Cloud, which now includes Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases. Adobe Marketing Cloud gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets.
8.4
Composite Score
9.0
CX Score
+95
Emotional Footprint
80%
Likeliness to Recommend
9
Reviews
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
8.2
Composite Score
8.3
CX Score
+88
Emotional Footprint
82%
Likeliness to Recommend
5
Reviews
Salesforce.Com Inc
Salesforce Marketing Cloud Email Studio
Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.
7.5
Composite Score
7.8
CX Score
+75
Emotional Footprint
86%
Likeliness to Recommend
7
Reviews
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Pipedrive
Mailigen
Mailigen has the functionality and flexibility to make your email marketing campaigns stand out. With advanced tools like information-rich email web analytics, activity-based segmentation, geographical targeting and broadcast split-testing, Mailigen is the right tool for email marketing novices and experienced marketers alike.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Upland Software, Inc.
Adestra
Adestra have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology, and that's why customer service is at the heart of our business. We're not just Software as a Service, we're Software AND a Service.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Bronto
Oracle Netsuite Bronto Marketing Platform
The Bronto Marketing Platform helps you deliver timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle and drives more revenue. With easy-to-use tools and advanced features, creating engagements across email, web, SMS and social has never been easier. Mobile optimized email templates make it fast and easy to create messages. Email testing tools ensure messages are optimized for success, while our deliverability expertise gets them to the inbox. Use pop-ups and discount codes to aid with any conversion goals.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Aweber
AWeber
AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
iContact
iContact PRO
iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Twilio
SendGrid
Send with confidence. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Zoho
Zoho Campaigns
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Litmus Software Inc
Litmus
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Star Metroland Media
Marketing 360
One thing that is unique about the Marketing 360™ platform is the combination of talent & technology. This means, you not only get the tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Omnisend Limited
Omnisend
Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
Sailthru
Sailthru
Sailthru’s marketing automation software enables marketers to deliver powerful customer-centric experiences. With Sailthru-powered email, web, and mobile experiences, marketers can drive higher revenue, improve customer lifetime value and eliminate churn.
--
Composite Score
--
CX Score
--
Emotional Footprint
--
Likeliness to Recommend
0
Reviews
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