Home > Categories > Customer Service Management > CRM Users Are Not Happy With What AI Provides: They Want More Out of It

Software Category

Customer Service Management

Write Review

CRM Users Are Not Happy With What AI Provides: They Want More Out of It

Freshworks recently published a study showing that only 12% of customer relationship management (CRM) users leverage an AI-based tool.

Freshworks commissioned Dynata, a data research firm, to survey 501 CRM users. Based on the results, only 11% of the users believe that AI facilitates focusing on “high-value customers.” About 97% of the respondents say that AI is expensive, while only 36% of the CRM users believe that the high value of AI is worth the investment.

Almost half of the respondents could not identify how AI can help CRM. Based on the survey, 31% of CRM users do not trust AI to be helpful, 37% trust it a little, and only 9% trust it completely. Moreover, the survey reveals that 56% of the survey participants believe they would rely on their experience rather than AI when they need to manage their customer relationships. Despite this low satisfaction rate, 75% of the respondents are willing to switch to another CRM solution if they get access to AI capabilities.

Our Take

The research shows that AI has been failing to provide real value to CRM users and they want more out of it. This has resulted in high levels of dissatisfaction. Most of these users are willing to switch to other platforms if they can get more benefits from AI.

AI needs to do something more than automations to increase its value. Meaningful recommendations, as well as automatic calculations and ratings of material such as sophisticated responses in essays, algebraic equations, and spoken responses, are some features that AI can add to attract many more customers.

Source: Freshsales CRM at SoftwareReviews


Want to Know More?

Select and Implement a Customer Relationship Management Platform

Select and Implement a Customer Service Management Solution

Get Started With AI

Other Recent Research in Customer Service Management

Customer Service Management

SAP Makes Moves Into the Cloud Contact Center Space With an Eye to Enhance Omnichannel Service Delivery

SAP’s Digital Interconnect Group recently announced the launch of SAP Contact Center 365. In conjunction with its incumbent solutions for customer experience – particularly SAP Service Cloud – the move expands the viability of SAP as an end-to-end technology partner for contact center and customer service enablement.

Customer Service Management

Krow Adds New Features to Improve Its Performance and Augment User Experience

Krow, a customer-centric professional services automation (PSA) solution, announced new features in its fall 2019 release, improving its customer experience and extending service delivery.

Customer Service Management

Small Enterprise SituAction: Negotiating With Oracle

Contract negotiation with major vendors is always painful. Take a strategic approach to negotiating with Oracle on database and application licensing.