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Best Customer Relationship Management Software

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What is Customer Relationship Management Software?

Customer Relationship Management (CRM) consists of applications designed to automate and manage the customer life cycle. CRM software optimizes customer data management, lead tracking, communication logging, and marketing campaigns.

Top Customer Relationship Management Software Awards

Next Award: July 2021

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Customer Relationship Management Data Quadrant Awards

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Latest Award: January 2021

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See the most recent winners of our SoftwareReviews Emotional Footprint Awards. View our Champions and compare top vendors using our free downloadable reports.

Latest Research

28
Mar

Author: Scott Bickley (Info-Tech)

Adobe, Microsoft, and LinkedIn are teaming up to enable account-based experiences (ABX) via deep integrations across all three platforms. A LinkedIn integration with Adobe's products assists in locating potential customers who can then leverage Microsoft Dynamics to execute the deals.

Compare Customer Relationship Management Software

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Data QuadrantReport

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Emotional FootprintReport

A detailed and unique report that captures a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Report report
Badge Winner

Zoho

Zoho CRM

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.

8.7

Composite Score

9.0

CX Score

+91

Emotional Footprint

86%

Likeliness to Recommend

93

Reviews

Sage Group

Sage CRM

Sage CRM provides sales teams with powerful tools and quick access to the information they need to manage and progress leads and opportunities. It is helping thousands of small and medium sized businesses across the globe automate their sales process. And Sage CRM gives you and your sales team detailed account and pipeline information so you can close deals faster.

8.5

Composite Score

8.7

CX Score

+87

Emotional Footprint

85%

Likeliness to Recommend

62

Reviews

Badge Winner

Pipedrive

Pipedrive

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

8.4

Composite Score

8.5

CX Score

+87

Emotional Footprint

85%

Likeliness to Recommend

112

Reviews

Badge Winner

SugarCRM

Sugar Enterprise

At Sugar, we know that things work differently at an enterprise scale. Leverage Enterprise’s core capabilities as a baseline for highly tailored applications. Orchestrate complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.

8.1

Composite Score

8.5

CX Score

+87

Emotional Footprint

82%

Likeliness to Recommend

75

Reviews

Badge Winner

Oracle

Oracle CX Sales

Accelerate growth with the power of data, AI, and machine learning to bring together all aspects of the customer experience. Oracle Engagement Cloud provides a comprehensive set of capabilities to help sales leaders transition smoothly from sales planning and execution through customer onboarding, account management, and support services.

8.0

Composite Score

8.3

CX Score

+83

Emotional Footprint

80%

Likeliness to Recommend

115

Reviews

HubSpot

HubSpot Sales Hub

Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

8.0

Composite Score

8.1

CX Score

+82

Emotional Footprint

82%

Likeliness to Recommend

49

Reviews

Microsoft

Microsoft Dynamics 365 Sales (CRM)

Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights.

7.8

Composite Score

8.0

CX Score

+79

Emotional Footprint

80%

Likeliness to Recommend

236

Reviews

Zendesk

Zendesk Sell

Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.

7.8

Composite Score

8.1

CX Score

+83

Emotional Footprint

69%

Likeliness to Recommend

40

Reviews

Freshworks

Freshworks CRM

With a highly intuitive UI and a powerful feature set including AI-based lead scoring, visual deal pipeline, and intelligent workflow automations, Freshworks CRM gives businesses everything they need to manage their sales in a hassle-free package. Freshworks CRM is trusted by over 15,000 businesses from 80+ countries. Some companies that use Freshworks CRM include Dyson, Best Western Hotels & Resorts, Purdue University, and WallyPark.

7.7

Composite Score

7.9

CX Score

+82

Emotional Footprint

77%

Likeliness to Recommend

38

Reviews

Insightly , Inc.

Insightly

We designed Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

7.6

Composite Score

7.7

CX Score

+78

Emotional Footprint

77%

Likeliness to Recommend

41

Reviews

Salesforce.Com Inc

Salesforce Sales Cloud

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

7.5

Composite Score

7.4

CX Score

+68

Emotional Footprint

79%

Likeliness to Recommend

532

Reviews

Copper

Copper

Copper (formerly ProsperWorks) is the No.1 recommended crm for G Suite. Founded in 2013, Copper is backed by venture funds from Google Ventures, Norwest Venture Partners, NextWorld Capital, True Ventures, and Industry Ventures.

7.1

Composite Score

7.4

CX Score

+75

Emotional Footprint

66%

Likeliness to Recommend

32

Reviews

SAP

SAP CRM

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

7.0

Composite Score

7.3

CX Score

+66

Emotional Footprint

73%

Likeliness to Recommend

96

Reviews

Infor

Infor CRM

Your customer relationships are the driving force of your business. By offering a complete view of every customer touch point across your sales, marketing, customer service, and support teams, Infor CRM enables you to maximize the impact of every interaction—across the entire customer lifecycle—whether in the office or out in the field.

6.8

Composite Score

6.6

CX Score

+57

Emotional Footprint

68%

Likeliness to Recommend

40

Reviews

SharpSpring Inc

SharpSpring

SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.

9.7

Composite Score

10.0

CX Score

+100

Emotional Footprint

89%

Likeliness to Recommend

7

Reviews

Agile CRM

Agile CRM

Agile CRM is a fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is the comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of a customer journey, from a single platform, in order to drive sustainable, scalable growth.

9.7

Composite Score

10.0

CX Score

+100

Emotional Footprint

89%

Likeliness to Recommend

5

Reviews

Brand Tango Technology Inc.

Tango CRM

The Tango CRM goal is to assist companies with streamlining overcomplicated tasks, automating manual processes, increasing productivity, providing detailed reporting, standardizing interfaces, and increasing profit. The Tango CRM is a collection of lead, campaign, sales, vendor, relationship, and content-management modules.

9.4

Composite Score

9.5

CX Score

+95

Emotional Footprint

90%

Likeliness to Recommend

8

Reviews

vtiger

vtiger CRM

Grow sales, improve marketing ROI, and deliver great customer service with the all-in-one CRM that grows with your business.

9.4

Composite Score

9.7

CX Score

+98

Emotional Footprint

86%

Likeliness to Recommend

13

Reviews

Pipeliner

Pipeliner CRM

Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI. Plus users can easily customize what they see to make the system their own.

9.2

Composite Score

9.2

CX Score

+95

Emotional Footprint

98%

Likeliness to Recommend

29

Reviews

Pegasystems

Pega Customer Decision Hub

Businesses that invested in first-generation customer relationship management software have undoubtedly seen benefits, for example in customer data aggregation and performance reporting. But with time in service, the substantial shortcomings of legacy customer relationship management software have become clear. Pegasystems, the acknowledged leader in business process management and CRM solutions, now offers a next-generation CRM platform that transcends legacy CRM to deliver customer relationship management that's intelligent, differentiated, and agile.

8.6

Composite Score

8.8

CX Score

+88

Emotional Footprint

85%

Likeliness to Recommend

13

Reviews

NetSuite

NetSuite CRM

NetSuite Customer Relationship Management (CRM) software is the only cloud solution that delivers a real-time 360-degree view of your customer. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle from lead through to opportunity, sales order, fulfillment, renewal, upsell, cross-sell, and support. In addition to traditional CRM capabilities like SFA, customer support and marketing automation, NetSuite CRM delivers quotes, order management, commissions, sales forecasting and integrated Ecommerce capabilities.

8.6

Composite Score

9.0

CX Score

+93

Emotional Footprint

86%

Likeliness to Recommend

28

Reviews

Claritysoft

Claritysoft CRM

With Claritysoft Customer Relationship Management (CRM), you get all the CRM tools you need to get organized, automate sales, improve marketing and drive growth. Claritysoft CRM is easy, intuitive and cost effective, so we're great CRM for small business. We also deliver the horsepower to meet the needs of our large customers.

8.0

Composite Score

9.1

CX Score

+94

Emotional Footprint

76%

Likeliness to Recommend

5

Reviews

Nimble

Nimble

Nimble is a simple, intelligent sales force automation and social CRM solution for small and midsize businesses. It automatically populates rich customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms. In addition to contact management and pipeline management features such as deal tracking, tasks and alerts, Nimble includes integrated social listening to keep customer profiles updated. This allows businesses to track which contacts are mentioning, following or engaging with them, or who are celebrating milestones.

7.9

Composite Score

8.4

CX Score

+88

Emotional Footprint

76%

Likeliness to Recommend

32

Reviews

WorkWise LLC

OnContact CRM

From sales and customer service to marketing automation, marketing management and mobile, OnContact CRM delivers a complete solution with unparalleled power and functionality. Our interface is intuitive and adapts to you with incredible flexibility. That means you can focus more time on growing your business, and less time learning our software.

7.9

Composite Score

7.4

CX Score

+69

Emotional Footprint

81%

Likeliness to Recommend

15

Reviews

Maximizer CRM

Maximizer CRM

How well do you know your customers? Imagine having a single place to track and share everything you know about each one; from their history and interests, to all your communications, documents and more. Maximizer CRM gives you the tools to drive satisfaction, loyalty and customer champions.

7.9

Composite Score

8.0

CX Score

+81

Emotional Footprint

72%

Likeliness to Recommend

31

Reviews

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All Research

Latest Research

28
Mar

Author: Scott Bickley (Info-Tech)

Adobe, Microsoft, and LinkedIn are teaming up to enable account-based experiences (ABX) via deep integrations across all three platforms. A LinkedIn integration with Adobe's products assists in locating potential customers who can then leverage Microsoft Dynamics to execute the deals.

Latest Research

20
Mar

Author: Ben Dickie (Info-Tech)

Salesforce, an established leader in a variety of customer experience domains, recently announced it will expand its Canadian footprint with a $2-billion investment over the next five years.

Latest Research

29
Jan

Author: Scott Bickley (Info-Tech)

Salesforce.com has laid its chips on the table with a plan to grow annual revenues from the current run rate of $10 billion a year to a whopping $60 billion a year by 2034. This note explores how Salesforce plans to achieve this ambitious goal and what it means for current and prospective Salesforce.com customers.

Latest Research

19
May

Author: Ben Dickie (Info-Tech)

​Improvements in data aggregation and analysis have opened new frontiers in customer targeting and customer intelligence, but striking the right trade-off between customer intimacy and “customer creepiness” can be a delicate issue. This note provides considerations to review when developing a data-driven customer intelligence program.