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SugarCRM Acquires Salesfusion to Enhance Its Marketing Automation Street Cred

SugarCRM is a vendor that provides robust solutions for customer relationship management (CRM). While it is not as broadly known as larger competitors such as Salesforce, SugarCRM does provide a compelling offering for mid-market organizations looking for strong out-of-the-box capabilities for marketing, sales, and customer service enablement.

Source: SoftwareReviews.com

To bolster its capabilities around marketing automation, SugarCRM recently announced it would acquire popular SaaS lead management solution Salesfusion. Salesfusion provides strong capabilities for marketing campaign management, customer engagement, conversion management, and campaign analytics.

The move is a smart play on SugarCRM’s part. Like SugarCRM itself, Salesfusion has received accolades as an effective mid-market player in the marketing automation space, and so their target markets line up nicely. Further, the integration of Salesfusion’s capabilities into the SugarCRM stack will allow the latter to reinforce its value proposition as a strong end-to-end CRM solution. The ability to effectively deliver leads at-scale is an integral part of the marketing function of any B2B-focused company, so having the right technology stack to run effective and targeted campaigns that boost the volume of leads and conversions is invaluable.

Our Take

  • SugarCRM is a strong player in the CRM market-space, particularly for mid-market organizations that want strong out-of-the-box capabilities at an affordable price point.
  • SugarCRM’s acquisition of Salesfusion (a marketing automation solution) will help propel the firm’s growth in the mid-market arena, while delivering value to its customers by enhancing their lead growth and conversion rates.

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