Home > Categories > Business Intelligence > Salesforce Has Agreed to Acquire Tableau for the Share Equivalent Price of $15.7 Billion

Software Category

Business Intelligence

Write Review

Salesforce Has Agreed to Acquire Tableau for the Share Equivalent Price of $15.7 Billion

Salesforce wants to deliver a customer experience, which leverages its already strong position as the source of massive amounts of customer data. The ability to access and understand customer data will now be ever more intuitive and user friendly. Bringing AI-powered analytics to the Salesforce platform could be a game changer for the CRM giant.

Our Take

This is an interesting play for the CRM giant. Are we seeing Salesforce move into the data platform game? If so, it could now be a one-stop shop for small to medium organizations.

The problem that this causes for the industry is that convincing the business that putting in a best practice data warehouse or data lake has always been a challenge. It is always about playing the “Pay a little now or a lot later game.” This move pushes that to much later. We foresee conversations in the future around pushing out the BI strategy and going with “Salesforce for everything” in the short term.

This also enables Tableau to grow through the side effect of Salesforce being chosen as the CRM platform and being bundled with Tableau.

Watch this space to see how the license models for this evolve!


Want to Know More?

Salesforce Signs Definitive Agreement to Acquire Tableau

Other Recent Research in Business Intelligence

Business Intelligence

IBM Raises Price on Software Support; Shoves Customers Toward the Cloud

IBM is changing the terms of its ubiquitous Passport Advantage agreement to remove entitled discounts on over 5,000 on-premises software products, resulting in an immediate price increase for IBM Software & Support (S&S) across its vast customer landscape.

Business Intelligence

Organizations Report Higher Satisfaction When Switching to Software With an Info-Tech Award

Thinking about choosing a new software vendor but don't know where to start? Narrow down your shortlist by focusing on software that has received an Info-Tech Research Group award. New data from SoftwareReviews shows that organizations reported higher satisfaction when they switched to software that had received an Info-Tech award.

Business Intelligence

Board International Solution Marketplace Gets SOC Compliance: Prêt-à-Porter Solutions and Assured Security in the Cloud

Board International follows the trend of delivering solutions by opening a solution marketplace while strengthening customer trust by getting SOC-2 and SOC-3 certifications.

Business Intelligence

Satisfaction With Software Drops With COVID-19 Uncertainty

The impact of COVID-19, as it became a global pandemic in Q1 of 2020, has affected user sentiment toward software during a growing period of fear, uncertainty, and doubt. To analyze the impact, SoftwareReviews compared Satisfaction (willingness to recommend to a peer), ability to deliver Business Value (fair cost to value), and Likeliness to Renew prior to March 10 and post March 10.