Software Category

Marketing Management

Software Reviews covers 83 products in the Marketing Management market. Fast track your research by exploring our Data Quadrant, sorting the software, purchasing our Marketing Management Category Report, or diving deeper into an individual product. Arm yourself with real data so you can make better decisions with more confidence.

Write Review Buy Category Report / $999
Category Features
  • Advanced Campaign Management
  • |
  • Advanced Data Segmentation
  • |
  • Community Marketing Management
  • |
  • Email Marketing Automation
  • |
  • Marketing Analytics
  • |
  • Marketing Asset Management
  • |
  • Marketing Operations Management
  • |
  • Marketing Workflow Management
  • |
  • Mobile Marketing Management
  • |
  • Multi-Channel Integration
  • |
  • Social Media Marketing Management

Data Quadrant

The software experience is shaped by both the software and the relationship with the vendor. By comparing vendors across both we provide a comprehensive understanding of the product and help identify vendors that can deliver on both.

Sample Report

Category Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • User Satisfaction Rankings
  • Business Value Scores
  • Vendor Capability Comparisons
  • Individual Feature Evaluations
  • Emotional Connection to Products
Buy Now / $999

Sample Report

Emotional Footprint Report

A detailed and unique report across 5 emotional dimensions that capture a powerful indicator of overall user feeling toward the vendor and product.

  • Service Experience
  • Conflict Resolution
  • Negotiation and Contract
  • Strategy and Innovation
  • Product Impact
Buy Now / $999

Teradata

Teradata Marketing Management Suites

Creating powerful one-to-one connections with your customers across paid, earned and owned channels simplifies the complex world of marketing. Teradata Marketing Applications empowers your brand to be more agile and deliver dynamic right-time experiences - with integrated insights that cut through the marketplace noise with relevant messages.

8.8

Composite Score

Composite
Score

+86

Emotional Footprint

Emotional
Footprint

83%

Likeliness to Recommend

Likeliness
to Recommend

12Reviews

Hatchbuck

Hatchbuck

Simple, yet elegantly intelligent, Hatchbuck automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

8.7

Composite Score

Composite
Score

+93

Emotional Footprint

Emotional
Footprint

84%

Likeliness to Recommend

Likeliness
to Recommend

10Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.4

Composite Score

Composite
Score

+83

Emotional Footprint

Emotional
Footprint

90%

Likeliness to Recommend

Likeliness
to Recommend

56Reviews

Automattic

WordPress.org

WordPress.org is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. The basic WordPress.org software is simple and predictable so you can easily get started. It also offers powerful features for growth and success.

8.3

Composite Score

Composite
Score

+86

Emotional Footprint

Emotional
Footprint

85%

Likeliness to Recommend

Likeliness
to Recommend

49Reviews

Oracle Financial Services Software

Oracle Marketing Cloud

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

8.3

Composite Score

Composite
Score

+87

Emotional Footprint

Emotional
Footprint

81%

Likeliness to Recommend

Likeliness
to Recommend

43Reviews

SharpSpring

SharpSpring

SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.

8.2

Composite Score

Composite
Score

+80

Emotional Footprint

Emotional
Footprint

83%

Likeliness to Recommend

Likeliness
to Recommend

11Reviews

Adobe

Adobe Marketing Cloud

Adobe Marketing Cloud gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets.

8.1

Composite Score

Composite
Score

+81

Emotional Footprint

Emotional
Footprint

83%

Likeliness to Recommend

Likeliness
to Recommend

63Reviews

IBM

IBM ExperienceOne

IBM ExperienceOne makes this type of personalization possible at scale: across thousands of clients and millions of customers all using multiple devices and channels. IBM ExperienceOne makes customer engagement faster and easier with proven solutions that easily connect to leave no customer-facing team—or customer—behind.

8.0

Composite Score

Composite
Score

+83

Emotional Footprint

Emotional
Footprint

78%

Likeliness to Recommend

Likeliness
to Recommend

17Reviews