One of the principle tenants of product ownership is a deep understanding of your customer or user needs. This viewpoint needs to look beyond the tactical use of your product to also incorporate the opportunities and threats facing your customers. Identifying tactical needs helps prioritize your short-term backlog changes but fails to account for a customer’s longer-term strategic goals.
Trisotech recognized its customers were challenged by the threat to business continuity from COVID-19. It decided to address the immediate customer need by creating a COVID-19 apps page. These tools weren’t core to its product, requirements, and process management platform; however, the company was willing to make an investment in its customers.
In this case, Trisotech recognized that the threat to business continuity was more important than long-term strategy. Once its customers stabilized operations, then it could continue moving forward with changes managed through its management software.
Longer term, this is an opportunity to demonstrate not only its concern for its customers, but also the longer-term strategic value of its software platform. By managing requirements and process information as an asset, the most important information about your product is centrally available during staffing disruptions. In addition, organizations can better trace business continuity policies to their products to improve operations the next time a significant disruption happens.
Poor requirements are the number one reason that projects fail – take a strategic approach to optimizing requirements gathering in order to give the business what it needs.
Drive product satisfaction by validating and verifying quality throughout your delivery pipeline.
Stop delivering projects. Start delivering products.
Strengthen the product owner role in your organization by focusing on core capabilities and proper alignment.
Create a roadmap that suits your objectives, the characteristics of your product, and the environment it lives in.
The quality of your product backlog is key to realizing the benefits of Agile.