Your roadmap is your principal tool for communicating the value, path, and priorities for your product or service. Unfortunately, many roadmaps are a list of features and dates that provide little clarity to your key stakeholders. Instead, consider a visual roadmap approach. A strong visual roadmap will facilitate decisions and align teams to your goals.
A visual roadmap aligns your key goals, strategy, and market into a prioritized timeline. According to “Building Your First Visual Product Roadmap,” a free guide published by ProductPlan, the product owner needs to take a calculated approach to building a living roadmap. First, start with what your stakeholders care about. If you don’t understand your audience, you won’t be able to address their needs and concerns. Use your stakeholder analysis to structure your roadmap into actionable items, building backwards from your desired outcome.
Product management tools provide a better way of translating your product changes into a strategic and visual roadmap. The product management tool you select should have a visual roadmap view available, such as ProductPlan, Aha!, Productboard, Airfocus, Targetprocess, Craft, Backlog, ProdPad, and Roadmunk. Some even have presentation view support so you can focus your visual roadmap and content on different stakeholder groups (ProductPlan, Aha!, Productboard, ProdPad, and Roadmunk).