Emotional Footprint Awards 2022
Social Media Management - Enterprise
SoftwareReviews names Agorapulse, Khoros Marketing, and Hootsuite Social Media Management Enterprise as Social Media Management - Enterprise Emotional Footprint Award Winners.
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Social Media Management - Enterprise
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Khoros
Khoros Marketing
Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.
9.3
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
AgoraPulse
Agorapulse
Agorapulse is an affordable social media dashboard that helps businesses and agencies easily publish content and manage their most important conversations on their social networks. Agorapules allows you to stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.
9.1
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
HootSuite
Hootsuite Social Media Management Enterprise
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
8.8
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Other Evaluated Vendors
HubSpot
HubSpot Marketing Hub (Social)
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
8.5
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Buffer Inc
Buffer
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
8.4
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Sprout Social
Sprout Team
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
8.1
CX Score
CX
Score
+82
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Sprinklr
Sprinklr Modern Engagement
Sprinklr's social media management platform is purpose-built for enterprise deployment and integration. It makes social media a core function for every one of your business lines, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management.
7.7
CX Score
CX
Score
+76
Net Emotional Footprint
Net Emotional
Footprint
77
Value Index
VALUE INDEX
Meltwater Group
Meltwater
Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.
7.4
CX Score
CX
Score
+70
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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