Emotional Footprint Awards 2020

Web Analytics


SoftwareReviews names Google Analytics, SurveyAnalytics, and Mouseflow as Web Analytics Emotional Footprint Award Winners.


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Web Analytics

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Google

Google Analytics

Google Analytics gives you the free tools you need to analyze data for your business in one place.

8.4

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

2% Negative 87% Positive
Badge Winner
95Reviews

QuestionPro

SurveyAnalytics

The Survey Analytics Enterprise Feedback Platform is a one-stop solution for managing feedback via the web. From simple web surveys to large, complex, international market research, we have a platform that will meet your requirements.

8.1

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

4% Negative 87% Positive
Badge Winner
22Reviews

Mouseflow

Mouseflow

Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.

8.1

CX Score

CX
Score

+78

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

2% Negative 79% Positive
Badge Winner
28Reviews

Other Evaluated Vendors


Alexa

Alexa

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

7.9

CX Score

CX
Score

+80

Net Emotional Footprint

Net Emotional
Footprint

78

Value Index

VALUE INDEX

4% Negative 86% Positive
18Reviews

AdClarity

AdClarity

We help your business understand how it should and can be reaching its audiences. We show you what works and what doesn’t in your industry. We enable your business to grow its clientele by discovering new traffic sources, untapped markets, and new clients to work with.

7.9

CX Score

CX
Score

+76

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

7% Negative 83% Positive
22Reviews

Adobe

Adobe Analytics

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

7.8

CX Score

CX
Score

+75

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

8% Negative 83% Positive
40Reviews

Elastic

Elastic Stack

Elastic believes getting immediate, actionable insight from data matters. As the company behind the three open source projects — Elasticsearch, Logstash, and Kibana — designed to take data from any source and search, analyze, and visualize it in real time, Elastic is helping people make sense of data.

7.8

CX Score

CX
Score

+78

Net Emotional Footprint

Net Emotional
Footprint

78

Value Index

VALUE INDEX

4% Negative 82% Positive
25Reviews

For the full list of vendors in this space, click here.

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