Emotional Footprint Awards 2020

Marketing Management


SoftwareReviews names BenchmarkONE, Salesforce Marketing Cloud, Nielsen Marketing Cloud, and HubSpot Marketing Hub as Marketing Management Emotional Footprint Award Winners.

Marketing Management

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Hatchbuck

BenchmarkONE

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

9.3

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

1% Negative 96% Positive
EMOTIONAL FOOTPRINT EMOTIONAL FOOTPRINT 2020
10Reviews

Salesforce.com

Salesforce Marketing Cloud

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

9.1

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

1% Negative 92% Positive
EMOTIONAL FOOTPRINT EMOTIONAL FOOTPRINT 2020
15Reviews

Nielsen

Nielsen Marketing Cloud

Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective.

9.0

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

1% Negative 93% Positive