Emotional Footprint Awards 2020

Marketing Management


SoftwareReviews names BenchmarkONE, Salesforce Marketing Cloud, Nielsen Marketing Cloud, and HubSpot Marketing Hub as Marketing Management Emotional Footprint Award Winners.


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Marketing Management

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

Buyer's Guide View Preview

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Hatchbuck

BenchmarkONE

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

9.3

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

1% Negative 96% Positive
Badge Winner
10Reviews

Salesforce.com

Salesforce Marketing Cloud

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

9.1

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

90

Value Index

VALUE INDEX

1% Negative 92% Positive
Badge Winner
15Reviews

Nielsen

Nielsen Marketing Cloud

Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective.

9.0

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

1% Negative 93% Positive
Badge Winner
12Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.9

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

3% Negative 93% Positive
Badge Winner
79Reviews

Other Evaluated Vendors


Oracle

Oracle Marketing Cloud

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

8.6

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

2% Negative 92% Positive
56Reviews

Adobe

Adobe Marketing Cloud

Adobe Marketing Cloud gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets.

8.6

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

2% Negative 89% Positive
98Reviews

SAS

SAS Marketing Automation

Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.

8.4

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

81

Value Index

VALUE INDEX

3% Negative 90% Positive
62Reviews

Marketo

Marketo Marketing Automation

Easily create, automate, and track engaging campaigns and marketing workflows across all your marketing channels.

7.9

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

75

Value Index

VALUE INDEX

4% Negative 86% Positive
30Reviews

Microsoft

Microsoft Dynamics 365 for Marketing

To accelerate your digital transformation, you need a new type of business application. One that breaks down the silos between CRM and ERP, that’s powered by data and intelligence, and helps capture new business opportunities. That’s Microsoft Dynamics 365.

7.9

CX Score

CX
Score

+75

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

7% Negative 81% Positive
28Reviews

SAP

SAP Hybris Marketing Cloud

SAP Hybris Marketing Cloud enables marketers to create a single consolidated view of the customer, understand the real-time intent of each customer and dynamically deliver contextually relevant experiences across channels. Optimize marketing strategies in real-time with accurate attribution and measurement.

7.5

CX Score

CX
Score

+74

Net Emotional Footprint

Net Emotional
Footprint

77

Value Index

VALUE INDEX

5% Negative 80% Positive
31Reviews

For the full list of vendors in this space, click here.

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