Data Quadrant Awards 2019

Web Analytics


SoftwareReviews names Google Analytics and Mouseflow as Web Analytics Data Quadrant Award Winners.


View Category

Web Analytics

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
Buyer's Guide View Preview
Web Analytics Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Mouseflow

Mouseflow

Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.

8.3

Composite
Score

Composite
Score

+78

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
27Reviews

Google

Google Analytics

Google Analytics gives you the free tools you need to analyze data for your business in one place.

8.1

Composite
Score

Composite
Score

+85

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
73Reviews

Vendor Capability Awards


Availability and Quality of Training

Mouseflow

Badge Winner

Breadth of Features

Google Analytics

Badge Winner

Business Value Created

Adobe Analytics

Badge Winner

Ease of Customization

Adobe Analytics

Badge Winner

Ease of Data Integration

SurveyAnalytics

Badge Winner

Ease of IT Administration

Elastic Stack

Badge Winner

Ease of Implementation

Mouseflow

Badge Winner

Product Strategy and Rate of Improvement

SurveyAnalytics

Badge Winner

Quality of Features

Google Analytics

Badge Winner

Usability and Intuitiveness

Elastic Stack

Badge Winner

Vendor Support

Mouseflow

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Mouseflow


Breadth of Features

Google Analytics


Business Value Created

Adobe Analytics


Ease of Customization

Adobe Analytics


Ease of Data Integration

SurveyAnalytics


Ease of IT Administration

Elastic Stack


Ease of Implementation

Mouseflow


Product Strategy and Rate of Improvement

SurveyAnalytics


Quality of Features

Google Analytics


Usability and Intuitiveness

Elastic Stack


Vendor Support

Mouseflow


Other Evaluated Vendors


QuestionPro

SurveyAnalytics

The Survey Analytics Enterprise Feedback Platform is a one-stop solution for managing feedback via the web. From simple web surveys to large, complex, international market research, we have a platform that will meet your requirements.

7.9

Composite
Score

Composite
Score

+81

Emotional
Footprint

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

20Reviews

Alexa

Alexa

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

7.9

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

17Reviews

Adobe

Adobe Analytics

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

7.8

Composite
Score

Composite
Score

+74

Emotional
Footprint

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

35Reviews

Elastic

Elastic Stack

Elastic believes getting immediate, actionable insight from data matters. As the company behind the three open source projects — Elasticsearch, Logstash, and Kibana — designed to take data from any source and search, analyze, and visualize it in real time, Elastic is helping people make sense of data.

7.7

Composite
Score

Composite
Score

+75

Emotional
Footprint

Emotional
Footprint

78%

Likeliness to
Recommend

Likeliness
to Recommend

23Reviews

AdClarity

AdClarity

We help your business understand how it should and can be reaching its audiences. We show you what works and what doesn’t in your industry. We enable your business to grow its clientele by discovering new traffic sources, untapped markets, and new clients to work with.

7.7

Composite
Score

Composite
Score

+77

Emotional
Footprint

Emotional
Footprint

77%

Likeliness to
Recommend

Likeliness
to Recommend

22Reviews

For the full press release, click here. For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

Contact Us

* Starred fields are required
Or email us at hello@softwarereviews.com