Data Quadrant Awards 2019

Marketing Management


Software Reviews names AdStage, Maropost, Bronto, Oracle Eloqua, Aptean MarketFirst, Salesforce Pardot, and Ensighten Open Marketing Platform as Marketing Management Data Quadrant Award Winners.

Marketing Management

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The Software Reviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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Marketing Management Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


AdStage

AdStage

We're not a sales organization and we're not an agency. We are a technology and design company. We're building advanced tools with machine learning to help businesses of all sizes advertise more effectively. The AdStage platform brings together usability, smart design and intelligence technology to help businesses make sense of their ad data.

9.3

Composite
Score

Composite
Score

+100

Emotional
Footprint

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

data-quadrant-awards-badge 2019
12Reviews

Maropost

Maropost

Maropost delivers a powerful, easy-to-use, enterprise level solution that is built to suit your marketing needs. Our email marketing/marketing automation platform includes the most useful and practical tools—all within an intuitive dashboard.

9.3

Composite
Score

Composite
Score

+99

Emotional
Footprint

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

data-quadrant-awards-badge 2019
10Reviews

Bronto

Bronto

The Bronto Marketing Platform helps you deliver timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle and drives more revenue

9.2

Composite
Score

Composite
Score

+100

Emotional
Footprint

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

data-quadrant-awards-badge 2019
15Reviews

Oracle

Oracle Eloqua

Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers' Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing's ROI.

9.0

Composite
Score

Composite
Score

+98

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

data-quadrant-awards-badge