Marketing Management
SoftwareReviews names Bronto, Oracle Eloqua, Maropost, AdStage, Aptean MarketFirst, Salesforce Pardot, and Ensighten Open Marketing Platform as Marketing Management Data Quadrant Award Winners.
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Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional
"magical" components such as market presence and analyst opinion, which are opaque in nature
and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT
and business professionals. The placement of a software in the Data Quadrant indicates its
relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare
software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
Buyer's Guide
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Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset
Software Experience
When distilled down, the software experience is shaped by both the experience with the software
and the relationship with the vendor. Evaluating enterprise software along these two dimensions
provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood
of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor
capabilities (e.g. software implementation, training, customer support, product roadmap) as well as
emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
AdStage
We're not a sales organization and we're not an agency. We are a technology and design company. We're building advanced tools with machine learning to help businesses of all sizes advertise more effectively. The AdStage platform brings together usability, smart design and intelligence technology to help businesses make sense of their ad data.
9.3
Composite
Score
Composite
Score
+100
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
Maropost
Maropost delivers a powerful, easy-to-use, enterprise level solution that is built to suit your marketing needs. Our email marketing/marketing automation platform includes the most useful and practical tools—all within an intuitive dashboard.
9.3
Composite
Score
Composite
Score
+99
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Bronto
The Bronto Marketing Platform helps you deliver timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle and drives more revenue
9.2
Composite
Score
Composite
Score
+100
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
Oracle
Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers' Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing's ROI.
9.0
Composite
Score
Composite
Score
+98
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Aptean
MarketFirst is a marketing automation system for organizations of all sizes that want to feed the sales pipeline, engage and nurture prospects, and retain current customers.
9.0
Composite
Score
Composite
Score
+98
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
Salesforce.com
Pardot is the B2B marketing automation solution for Salesforce users, enabling marketers to exceed their lead generation goals, align with and empower their sales teams, and put all of their favorite marketing and selling tools under the same umbrella.
8.9
Composite
Score
Composite
Score
+96
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Ensighten
Ensighten's Open Marketing Platform enables your technologies and campaigns to work better and work together, improving customer experiences and boosting marketing ROI. Ensighten gives your data complete freedom of movement across everything in real-time, so you can create 1:1 customer experiences and make strategic marketing investments.
8.9
Composite
Score
Composite
Score
+97
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Availability and Quality of Training
Bronto
Breadth of Features
Ensighten Open Marketing Platform
Business Value Created
Maropost
Ease of Customization
Oracle Eloqua
Ease of Data Integration
Ensighten Open Marketing Platform
Ease of IT Administration
Bronto
Ease of Implementation
Oracle Eloqua
Product Strategy and Rate of Improvement
Maropost
Quality of Features
Bronto
Usability and Intuitiveness
Oracle Eloqua
Availability and Quality of Training
Bronto
Breadth of Features
Ensighten Open Marketing Platform
Business Value Created
Maropost
Ease of Customization
Oracle Eloqua
Ease of Data Integration
Ensighten Open Marketing Platform
Ease of IT Administration
Bronto
Ease of Implementation
Oracle Eloqua
Product Strategy and Rate of Improvement
Maropost
Quality of Features
Bronto
Usability and Intuitiveness
Oracle Eloqua
Vendor Support
Maropost
Nielsen
Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective.
8.7
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
HubSpot
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
8.6
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Hatchbuck
Simple, yet elegantly intelligent, Hatchbuck automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.
8.6
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
83%
Likeliness to
Recommend
Likeliness
to Recommend
Adobe
Adobe Marketing Cloud gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets.
8.2
Composite
Score
Composite
Score
+86
Emotional
Footprint
Emotional
Footprint
83%
Likeliness to
Recommend
Likeliness
to Recommend
Oracle
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
8.1
Composite
Score
Composite
Score
+89
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
SAS
Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.
8.0
Composite
Score
Composite
Score
+86
Emotional
Footprint
Emotional
Footprint
78%
Likeliness to
Recommend
Likeliness
to Recommend
Salesforce.com
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
7.6
Composite
Score
Composite
Score
+76
Emotional
Footprint
Emotional
Footprint
78%
Likeliness to
Recommend
Likeliness
to Recommend
SAP
SAP Hybris Marketing Cloud enables marketers to create a single consolidated view of the customer, understand the real-time intent of each customer and dynamically deliver contextually relevant experiences across channels. Optimize marketing strategies in real-time with accurate attribution and measurement.
7.5
Composite
Score
Composite
Score
+73
Emotional
Footprint
Emotional
Footprint
77%
Likeliness to
Recommend
Likeliness
to Recommend
Marketo
Easily create, automate, and track engaging campaigns and marketing workflows across all your marketing channels.
7.5
Composite
Score
Composite
Score
+82
Emotional
Footprint
Emotional
Footprint
74%
Likeliness to
Recommend
Likeliness
to Recommend
Microsoft
To accelerate your digital transformation, you need a new type of business application. One that breaks down the silos between CRM and ERP, that’s powered by data and intelligence, and helps capture new business opportunities. That’s Microsoft Dynamics 365.
7.4
Composite
Score
Composite
Score
+71
Emotional
Footprint
Emotional
Footprint
76%
Likeliness to
Recommend
Likeliness
to Recommend
For the full press release, click here.
For the full list of vendors in this space, click here.
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.