Data Quadrant Awards 2019

Marketing Management

SoftwareReviews names Bronto, Oracle Eloqua, Maropost, AdStage, Aptean MarketFirst, Salesforce Pardot, and Ensighten Open Marketing Platform as Marketing Management Data Quadrant Award Winners.

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Marketing Management

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

12Reviews

AdStage

We're not a sales organization and we're not an agency. We are a technology and design company. We're building advanced tools with machine learning to help businesses of all sizes advertise more effectively. The AdStage platform brings together usability, smart design and intelligence technology to help businesses make sense of their ad data.

9.3

Composite
Score

+100

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

10Reviews

Maropost

Maropost delivers a powerful, easy-to-use, enterprise level solution that is built to suit your marketing needs. Our email marketing/marketing automation platform includes the most useful and practical tools—all within an intuitive dashboard.

9.3

Composite
Score

+99

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

15Reviews

Bronto

The Bronto Marketing Platform helps you deliver timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle and drives more revenue

9.2

Composite
Score

+100

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

11Reviews

Oracle

Oracle Eloqua

Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers' Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing's ROI.

9.0

Composite
Score

+98

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

11Reviews

Aptean

Aptean MarketFirst

MarketFirst is a marketing automation system for organizations of all sizes that want to feed the sales pipeline, engage and nurture prospects, and retain current customers.

9.0

Composite
Score

+98

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

12Reviews

Salesforce.com

Salesforce Pardot

Pardot is the B2B marketing automation solution for Salesforce users, enabling marketers to exceed their lead generation goals, align with and empower their sales teams, and put all of their favorite marketing and selling tools under the same umbrella.

8.9

Composite
Score

+96

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

10Reviews

Ensighten

Ensighten Open Marketing Platform

Ensighten's Open Marketing Platform enables your technologies and campaigns to work better and work together, improving customer experiences and boosting marketing ROI. Ensighten gives your data complete freedom of movement across everything in real-time, so you can create 1:1 customer experiences and make strategic marketing investments.

8.9

Composite
Score

+97

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

Vendor Capability Awards

Availability and Quality of Training

Bronto

Breadth of Features

Ensighten Open Marketing Platform

Business Value Created

Maropost

Ease of Customization

Oracle Eloqua

Ease of Data Integration

Ensighten Open Marketing Platform

Ease of IT Administration

Bronto

Ease of Implementation

Oracle Eloqua

Product Strategy and Rate of Improvement

Maropost

Quality of Features

Bronto

Usability and Intuitiveness

Oracle Eloqua

Vendor Support

Maropost

Vendor Capability Awards

Availability and Quality of Training

Bronto

Breadth of Features

Ensighten Open Marketing Platform

Business Value Created

Maropost

Ease of Customization

Oracle Eloqua

Ease of Data Integration

Ensighten Open Marketing Platform

Ease of IT Administration

Bronto

Ease of Implementation

Oracle Eloqua

Product Strategy and Rate of Improvement

Maropost

Quality of Features

Bronto

Usability and Intuitiveness

Oracle Eloqua

Vendor Support

Maropost

Other Evaluated Vendors

12Reviews

Nielsen

Nielsen Marketing Cloud

Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective.

8.7

Composite
Score

+91

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

75Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.6

Composite
Score

+91

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

10Reviews

Hatchbuck

Simple, yet elegantly intelligent, Hatchbuck automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

8.6

Composite
Score

+95

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

85Reviews

Adobe

Adobe Marketing Cloud

Adobe Marketing Cloud gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets.

8.2

Composite
Score

+86

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

57Reviews

Oracle

Oracle Marketing Cloud

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

8.1

Composite
Score

+89

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

60Reviews

SAS

SAS Marketing Automation

Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.

8.0

Composite
Score

+86

Emotional
Footprint

78%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

74Reviews

Salesforce.com

Salesforce Marketing Cloud

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.6

Composite
Score

+76

Emotional
Footprint

78%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

31Reviews

SAP

SAP Hybris Marketing Cloud

SAP Hybris Marketing Cloud enables marketers to create a single consolidated view of the customer, understand the real-time intent of each customer and dynamically deliver contextually relevant experiences across channels. Optimize marketing strategies in real-time with accurate attribution and measurement.

7.5

Composite
Score

+73

Emotional
Footprint

77%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

30Reviews

Marketo

Marketo Marketing Automation

Easily create, automate, and track engaging campaigns and marketing workflows across all your marketing channels.

7.5

Composite
Score

+82

Emotional
Footprint

74%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

26Reviews

Microsoft

Microsoft Dynamics 365 for Marketing

To accelerate your digital transformation, you need a new type of business application. One that breaks down the silos between CRM and ERP, that’s powered by data and intelligence, and helps capture new business opportunities. That’s Microsoft Dynamics 365.

7.4

Composite
Score

+71

Emotional
Footprint

76%

Likeliness to
Recommend

Likeliness
to Recommend

Review Software

For the full press release, click here. For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.