What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Helps Innovate
- Reliable
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Engin A.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted May 2024
Great for Web Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its the bread and butter of every program manager
What is your favorite aspect of this product?
I like the data attribution modeling in this tool.
What do you dislike most about this product?
I do not like the removal of the goals from the tool
What recommendations would you give to someone considering this product?
I would recommend them to learn GA4 as soon as possible.
Pros
- Reliable
- Performance Enhancing
- Inspires Innovation
- Client's Interest First
Momina S.
- Role: Human Resources
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2024
User-friendly and cost-effective
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics excels with its robust features, seamless Google integration, affordability, scalability, and strong community support.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its versatility. Whether you're a beginner or an advanced user, it offers a wealth of features and customization options to suit various needs and skill levels.
What do you dislike most about this product?
One drawback of Google Analytics is its complexity for beginners. The platform can feel overwhelming initially, requiring time and effort to fully grasp its features and functionalities.
What recommendations would you give to someone considering this product?
For those considering Google Analytics, I recommend taking advantage of available tutorials and training resources to familiarize yourself with the platform. Start with basic features and gradually explore more advanced functionalities as you become comfortable. Additionally, ensure proper implementation and configuration to accurately track and analyze data relevant to your business goals. Lastly, leverage Google's support community for assistance and stay updated on new features and best practices.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Susan S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2024
Google Analytics Makes Work Easier
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I like the efficiency of Google Analytics. Google Analytics has incredible features.
What is your favorite aspect of this product?
I like how effective Google Analytics has been. Google Analytics is so amazing.
What do you dislike most about this product?
No dislikes about Google Analytics. Google Analytics is amazing..
What recommendations would you give to someone considering this product?
I do recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing