In Partnership With SelectHub
Software Claimed
What is Sugar Market?
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
Company Details
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In Partnership With SelectHub
Sugar Market Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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84 Likeliness to Recommend
95 Plan to Renew
3
Since last award
78 Satisfaction of Cost Relative to Value
6
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sugar Market?
Pros
- Enables Productivity
- Appreciates Incumbent Status
- Performance Enhancing
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Master Data Management
SMS Marketing
Marketing Asset Management
Marketing Project Management
Marketing Analytics
Social Media Marketing Management
Email Marketing Automation
Customer Journey Modelling
Mobile Marketing Management
Multivariant Testing
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Business Value Created
Quality of Features
Ease of IT Administration
Vendor Support
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
Breadth of Features
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Sugar Market Reviews
Angel R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2024
Great automation, insightful analytics!
Likeliness to Recommend
What differentiates Sugar Market from other similar products?
Sugar Market stands out from similar products with its seamless integration into SugarCRM, offering an all-in-one platform for marketing automation that simplifies campaign management, lead nurturing, and advanced analytics. It provides deep CRM insights, making it easier to align sales and marketing teams. Additionally, its focus on usability and flexibility, combined with robust reporting tools, enables more effective decision-making and ROI tracking.
What is your favorite aspect of this product?
My favorite aspect of Sugar Market is its seamless integration with SugarCRM, which provides unified data across marketing and sales, making it easy to track and optimize campaigns while improving collaboration between teams.
What do you dislike most about this product?
The thing I dislike most about Sugar Market is that its advanced features can have a bit of a learning curve for new users, requiring some time to fully master.
What recommendations would you give to someone considering this product?
I’d recommend ensuring your team is prepared for the initial learning curve, but once you're familiar with the system, the integration with SugarCRM and the powerful automation tools will significantly improve your marketing efficiency and campaign tracking. Also, take advantage of the platform's robust reporting features to align your sales and marketing efforts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Jyothsna R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2023
Amazing product
Likeliness to Recommend
What differentiates Sugar Market from other similar products?
Easy to use and sales console is provided in a very detailed way
What is your favorite aspect of this product?
Can Customize the fields
What do you dislike most about this product?
Email campaign is bit tough to use
What recommendations would you give to someone considering this product?
Can go if you have high marketing activites
Pros
- Efficient Service
- Respectful
- Friendly Negotiation
- Helps Innovate
Please tell us why you think this review should be flagged.
Nelson F.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2023
More precise campaigns
Likeliness to Recommend
What differentiates Sugar Market from other similar products?
It seems to me in professional terms that this is a good market management tool since the tool generally improves the efficiencies of the efforts because it creates more efficient surveys and oriented to the company and the type of system in which it works, it also can complete surveys in less time than others
What is your favorite aspect of this product?
It has many types of templates to create more attractive campaigns for clients, thanks to the results of surveys carried out from its platform, in general it covers all types of surveys and allows you to quickly follow the results, you can also follow us at digital events and many more functions that this tool provides as a service
What do you dislike most about this product?
I have no problems with this tool because it is quite functional and effective for marketing professionals
What recommendations would you give to someone considering this product?
Allows the creation and monitoring of all campaigns directly related to areas of marketing and analysis in general
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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