Twilio

SendGrid Email Marketing

8.8 /10

What is SendGrid Email Marketing?

Send with confidence. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

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1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

87 Likeliness to Recommend

94 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

5% Negative

5% Neutral

90% Positive

Pros

Acts with Integrity
Security Protects
Respectful
Client Friendly Policies

Feature Ratings

Average 87

Email Delivery

A/B Testing

Surveys and Polling

Campaign Management

Mobile Optimized

Basic Reporting and Analytics

Dynamic Content

Auto-Responders

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 84

Business Value Created

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Quality of Features

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Ease of Implementation

Availability and Quality of Training

Usability and Intuitiveness

SendGrid Email Marketing Reviews

Andreas A.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Easy to use. Has been working perfectly for years

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

Not entirely sure. We looked at its capabilities and were recommended it by a trusted previous user, so we went ahead.

What is your favorite aspect of this product?

It has been working well without any issues, delivering transactional emails and proving reliable.

What do you dislike most about this product?

The certainty of email delivery could be improved, although with changing regulations there is increasingly less that can be tracked reliably.

What recommendations would you give to someone considering this product?

Make sure to name each email template in a way that makes sense and is easy to find. The more email templates are added, the longer it may take to easily get to one and adjust (document extensively).

Pros

Respectful
Performance Enhancing
Enables Productivity
Efficient Service

Cons

Less Friendly Negotiation

Laerte J.

Role: Human Resources
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2021

Best email automation service

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

It's easier to implement via IPI and use SMTP services.

What is your favorite aspect of this product?

Easy interface and very clear instructions

What do you dislike most about this product?

Mobile email is not so good.

What recommendations would you give to someone considering this product?

Have a good IT service

Pros

Effective Service
Saves Time
Caring
Performance Enhancing

Cons

Less Friendly Negotiation
Less Generous

Junaid P.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2021

"Easy to use, and Low cost

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

The Cost is Very affordable and any SMEs can afford the cost

What is your favorite aspect of this product?

Pricing Email Customization Delivery Report Dashboard

What do you dislike most about this product?

Email templates not Mobile Friendly

What recommendations would you give to someone considering this product?

Please improve on mobile email template

Pros

Helps Innovate
Reliable
Efficient Service
Effective Service

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

87 Likeliness to Recommend

94 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Surveys and Polling Ability to survey customers and gather feedback.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

SendGrid Email Marketing Reviews

Andreas A.

Easy to use. Has been working perfectly for years

Likeliness to Recommend

Pros

Cons

Laerte J.

Best email automation service

Likeliness to Recommend

Pros

Cons

Junaid P.

"Easy to use, and Low cost

Likeliness to Recommend

Pros

Most Popular SendGrid Email Marketing Comparisons

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1
Since last award

2
Since last award

Feature Ratings

Email Delivery

A/B Testing

Surveys and Polling

Campaign Management

Mobile Optimized

Basic Reporting and Analytics

Dynamic Content

Auto-Responders

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Quality of Features

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Ease of Implementation

Availability and Quality of Training

Usability and Intuitiveness