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SAP CRM

8.4 /10
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SAP CRM
8.4 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

83 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

2% Negative
9% Neutral
89% Positive

Pros

  • Fair
  • Trustworthy
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 79

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Account and Contact Management

81

Marketing Management

81

Collaboration

81

Customer Service Management

80

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

76

Mobile

65

Vendor Capability Ratings

Average 80

Quality of Features

82

Vendor Support

82

Business Value Created

81

Ease of Data Integration

81

Ease of Customization

80

Breadth of Features

80

Ease of IT Administration

79

Ease of Implementation

79

Product Strategy and Rate of Improvement

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

  • Role: Vendor Management
  • Industry: Manufacturing
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Fantastic product

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Omer E.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2024

Not bad, not great but good

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

Integration with SAP Ecosystem: One of SAP CRM’s strongest differentiators is its seamless integration with other SAP modules and enterprise solutions, such as SAP ERP, SAP S/4HANA, and SAP SuccessFactors. This deep integration ensures consistent data flow across various business functions and supports comprehensive end-to-end business processes.

What is your favorite aspect of this product?

My favorite aspect of SAP CRM is its integration with the SAP ecosystem. This deep integration allows for seamless data flow across various SAP modules and enterprise solutions, such as SAP ERP and SAP S/4HANA. It ensures that customer data and processes are synchronized across the organization, providing a comprehensive view of business operations and enhancing overall efficiency. This integration is particularly valuable for large enterprises with complex systems and processes, as it helps create a cohesive and unified approach to managing customer relationships.

What do you dislike most about this product?

One of the main drawbacks of SAP CRM is its complexity and steep learning curve. The platform’s extensive features and deep integration with other SAP solutions can make it challenging for new users to navigate and fully utilize all its capabilities. This complexity often requires significant training and may involve a longer implementation period compared to more user-friendly CRM systems. Additionally, the customization options, while powerful, can be overwhelming and may require specialized knowledge or external consulting to optimize effectively.

What recommendations would you give to someone considering this product?

Assess Your Needs Thoroughly: Clearly define your CRM requirements, including sales, marketing, customer service, and analytics needs. Ensure that SAP CRM’s features align with your business goals and processes. Understand the Complexity: Be aware of the platform’s complexity and the steep learning curve associated with it. Consider whether your team has the necessary expertise or if you’ll need additional training or consulting services to effectively implement and use SAP CRM.

Pros

  • Performance Enhancing
  • Inspires Innovation
  • Client Friendly Policies
  • Helps Innovate

Vinícius S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2024

Easy to use, but a bit pricey

Likeliness to Recommend

7 /10

What differentiates SAP CRM from other similar products?

SAP CRM stands out due to its comprehensive suite of customer relationship management tools, seamless integration with other SAP solutions, and robust customization options tailored to enterprise-level businesses.

What is your favorite aspect of this product?

The extensive functionality and integration capabilities of SAP CRM, which streamline customer relationship management processes across the entire organization.

What do you dislike most about this product?

The complexity of implementation and customization can be challenging, requiring significant expertise and resources to fully leverage the platform's capabilities.

What recommendations would you give to someone considering this product?

Prioritize thorough planning and assessment of organizational needs before implementation, and consider engaging with experienced consultants or partners for guidance throughout the process. Additionally, invest in comprehensive training for users to ensure successful adoption and utilization of SAP CRM.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Saves Time

Cons

  • Less Transparent

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